On November 11th, 2015, PJ Utsi, Vaimo's CCO and co-founder, attended and gave a talk at Retail Forum in Gothenburg, Sweden. Dagens Handel, Sweden's largest writing and editing company, arranges the event twice a year. The popular eCommerce event drew over 180 attendees this time, with representatives present from Sweden's largest retailers. The theme for this particular Retail Forum event was omnichannel and how retailers can effectively utilise cross-channel communication to better reach their customers. In this article, we offer a recap of PJ's presentation on a significant topic in the world of eCommerce: mobile in store.
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