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The Frankfurt Airport Project by AOE

The Frankfurt Airport Project by AOE

One of the most interesting client case studies we learned deeper about at Magento’s Imagine Commerce 2016 this year was the story behind Frankfurt Airport’s completely unique omni/multi channel solution that according to AOE, is the future of multichannel. As digitisation permeates every aspect of life and business, the shopping behaviour of customers inevitably changes along with it, and requires a cross-channel approach.

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How to Ensure B2B eCommerce Success

How to Ensure B2B eCommerce Success

For B2B merchants, it's no secret that B2B (business-to-business) has slowly surpassed its B2C (business-to-­consumer) counterpart in revenue, first in the United States and now also on a global scale. Most B2B companies have realised that success in B2B eCommerce stems from creating a customer purchase model that closely simulates the B2C trade environment.

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