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Why Email Marketing is Back in the Spotlight

Why Email Marketing is Back in the Spotlight

There has been a high rise in software that filters out digital ads such as pop-up messages, banners and video ads. Therefore, e-mail remains as one of the strongest eCommerce marketing channels to reach your customers one-on-one. Consumers also choose to receive emails from you, which makes it a great tool to introduce your brand through personalised messages.

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Selling an Experience - How Vaimo Clients Connect with their Customers

Selling an Experience - How Vaimo Clients Connect with their Customers

It’s not as difficult as it once was to break into the world of eCommerce - almost everyone has an online retail presence nowadays. Consequently, as an online merchant, it’s become increasingly difficult to stand out amongst other brands and offer visitors a special incentive to visit your online shop. We’ve rounded up a few of our client sites that are doing it right - they’re not just selling their products, they’re selling an experience through storytelling and personalisation.

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Vaimo's Retail Resolutions for 2016

Vaimo's Retail Resolutions for 2016

Vaimo offers insights on what we expect that the new year will bring to the world of eCommerce. We forecast added intensity and value to current eCommerce trends and predict that merchants will up their retail game and mobile, social, and omnichannel will evolve from interesting concepts to real revenue drivers.

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Nosto Ultimate Q1 Survival Guide

Nosto Ultimate Q1 Survival Guide

When the shopping frenzy of the holiday season comes to a close and January begins, online retailers will find themselves facing new challenges that 2016 brings. In January, revenue can drop an average of 40% from the peak of the previous month, and decrease to 20% less than the yearly average revenue in February. Naturally, any drop in revenue is composed of several different elements in varying degrees, and there's no cure-all. The best thing is to identify the factors individually and address them as early as possible to prepare for the inevitable decrease in shopping at the start of the year.

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Vaimo Featured in Dagens Industri, Sweden's Leading Business and Finance Magazine

Vaimo Featured in Dagens Industri, Sweden's Leading Business and Finance Magazine

Sweden's Dagens Industri posted an article about Vaimo last week on December 21, 2015. Dagens Industri is Sweden's leading business and finance magazine and we are excited to have been featured by the prestigious publication. Dagens Industri interviewed David Holender, Vaimo's co-founder and CEO, about Vaimo's growth, future expansion and the management style that continues to carry the company far.

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Creating a Seamless Omnichannel Experience with the Smartphone

Creating a Seamless Omnichannel Experience with the Smartphone

On November 11th, 2015, PJ Utsi, Vaimo's CCO and co-founder, attended and gave a talk at Retail Forum in Gothenburg, Sweden. Dagens Handel, Sweden's largest writing and editing company, arranges the event twice a year. The popular eCommerce event drew over 180 attendees this time, with representatives present from Sweden's largest retailers. The theme for this particular Retail Forum event was omnichannel and how retailers can effectively utilise cross-channel communication to better reach their customers. In this article, we offer a recap of PJ's presentation on a significant topic in the world of eCommerce: mobile in store.

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Solution Specialists, According to Vaimo

Solution Specialists, According to Vaimo

According to Magento, a Magento Solution Specialist is someone who can manoeuvre the Magento platform expertly, someone who understands the complex ins and outs of the software and “knows how to make the best use of Magento technology”. While Magento delves into further technical detail about a Solution Specialist's specific set of skills, I would like to share with you what Solutions Specialists at Vaimo do on a daily basis and the benefits they offer for Vaimo clients.

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Career Coaching: What Benefits Vaimo Offers its Employees

Career Coaching: What Benefits Vaimo Offers its Employees

The ACC's objective is to provide the opportunity for a person working at Vaimo to evolve, to learn new skills, and to become better in a specific field. It's meant for an individual's personal development and gain, but it's also in Vaimo's best interest for its employees to gain knowledge. With this program, Vaimoers have the chance to grow and be dynamic in their knowledge and career and this is an enormous benefit for those considering a career at Vaimo.

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One Job, Many Hats: Working at Vaimo Norway

One Job, Many Hats: Working at Vaimo Norway

After I examined the role of the Solution Specialist at Vaimo, I was left wondering how Vaimo offices with a different structure take care of their clients. I discovered that in some Vaimo offices that are smaller, these tasks may be allocated differently. The Vaimo Norway office has a different, dynamic structure – dynamic because with an office of only five people, each person ends up wearing many different job “hats” throughout the day, and manages tasks outside of his usual role.

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Vaimo Visits Retail Day in Stockholm

Vaimo Visits Retail Day in Stockholm

Erik Jerbéus, our Solution Specialist from Vaimo Stockholm, visited the Retail Day at the Hilton Hotel Slussen in Stockholm, on 21 October. The presenters focused on profitability, because while the market has grown exponentially in the last decade, the profits have barely increased. Common opinion holds that eCommerce and the possibility of drawing price comparisons online is one of the largest factors that has led to this growth in the retail market.

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How to Ensure B2B eCommerce Success

How to Ensure B2B eCommerce Success

For B2B merchants, it's no secret that B2B (business-to-business) has slowly surpassed its B2C (business-to-­consumer) counterpart in revenue, first in the United States and now also on a global scale. Most B2B companies have realised that success in B2B eCommerce stems from creating a customer purchase model that closely simulates the B2C trade environment.

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