"Vaimo has helped BAUHAUS Sweden bring the complexity of home improvement retail to the web in a simple and cost-efficient manner. Vaimo has delivered a stable platform that supports our growth and our business. Vaimo is a group of energetic people with a proven track record of delivering valuable solutions on a consistent basis."
The ChallengeBefore starting to work with Vaimo, BAUHAUS Sweden’s online presence was limited to a product catalog without purchasing options. They wanted an online store that would serve both B2B and B2C clients through one modernised site that could handle an enormous amount of products, attributes, and complexity. BAUHAUS wanted a stable and responsive eCommerce platform for their website that would allow them to customise everything and also first-class integration capabilities for their stock management solution and payment options. Initially, BAUHAUS wanted to run its online shop separately from its physical stores and to also cater for consumers who did not have a BAUHAUS store nearby.
The SolutionBAUHAUS Sweden wanted to create an online trade environment that would suit B2C and B2B buyers alike and provide them with virtual tools that would make shopping easier. Vaimo helped BAUHAUS achieve this by building customised features throughout the site, such as separate prototypes for guides that prevent customers from making wrong selections of products based on the project type they selected. Third party integrations with Nosto and Resurs Bank support product recommendations, back-in-stock notifications and payment solutions. The B2B customer portal is fully tailored and API session-based, with its own set of payment options and a BAUHAUS credit card. The site allows the customer to shop with ease, locate the nearest retailer, order installations and even arrange special deliveries.
- Colour picking function for paint selection
- Store locator
- Click & Collect
- Installation services available on site
- Special pricing with price per unit not package
- Possibility for tier pricing
- Back in stock notifications
- Related products as accessories
- Integration of Magento to Nosto and Resurs Bank
- Customised API-session based B2B solution
- Serving both B2B and B2C clients on one site
- Cart transfer between two sites for finalised orders