Vaimo
mountain blue landscape
Expertise > Digital commerce

Digital commerce

Digital commerce is where technology and commerce meet, enabling you to conduct transactions, manage operations, and connect with customers.

From online marketplaces to B2B interactions, digital commerce includes diverse solutions
for seamless, efficient, and personalized ecommerce experiences. Explore the future of commerce with Vaimo’s innovative digital commerce solutions.

Talk to a commerce expert »

Digital commerce areas

Digital commerce with Vaimo

Welcome to Vaimo’s digital commerce hub, where innovation meets efficiency. Our suite of solutions is designed to revolutionize your business, catering to unique needs and industry trends. Dive into the future of commerce with our specialized services tailored to elevate your online presence and operations.

We aim to shape your digital enterprise and enhance your customers’ experiences. We handle everything from formulating the strategy and crafting the user experience to constructing and testing it, continually optimizing as behaviors and trends evolve.

Two happy vaimo employees looking at laptop

Digital commerce case studies

  • Image of laptop screen featuring Runnings website

    Runnings

    Runnings is a privately held retailer selling an extensive selection of pet supplies and sporting goods, including hunting and fishing equipment, clothing and footwear, lawn…

    View project

  • Discovery for Tarkett

    Tarkett Group is a leader in the flooring industry and sport surfaces industry, with over 140 years of experience, and works with other top flooring…

    View project
  • Pronovias banner image of bride wearing a bridal gown

    Pronovias

    Headquartered in Barcelona, Spain, Pronovias Group is the global leader in bridal wear. With over 50 years of experience, Pronovias has adorned brides in over…

    View project

What is digital commerce?

Digital commerce refers to the electronic buying and selling of goods and services across digital platforms, which includes online transactions, electronic payments, and digital marketing strategies.

Digital commerce encompasses ecommerce, where online stores provide users with a shopping experience, featuring navigation, product details, customer reviews, and payment options. Notable examples of ecommerce platforms include Amazon, Alibaba, and eBay.

Statista reports that the worldwide transaction value within digital commerce is expected to reach US$ 9.08 trillion by 2027.

From the consumer’s standpoint, digital commerce enables interaction with brands and the ability to make purchases through digital devices in a self-service manner. For organizations, digital commerce may involve technology platforms supporting digital marketing and sales, dedicated roles, engaging content for online buyers, acquisition and retention strategies, and online pricing models.

Image of Vaimo office in Tallinn, Estonia

Digital commerce business models

Digital commerce business models serve as the foundation for how companies interact with customers, generate revenue, and deliver products or services in the digital landscape. Organizations use diverse approaches, such as B2C, B2B, subscription-based services, and marketplace platforms, each tailored to meet specific market needs and consumer behaviors. The sections below outline our digital commerce business models as service areas within Vaimo.

B2C ecommerce

B2C ecommerce refers to business-to-consumer transactions, where goods or services are sold directly to private customers rather than businesses. At Vaimo, we have a track record of building award-winning digital commerce websites for B2C brands across diverse industries, sectors, and markets. We help provide your customers with seamless, engaging, and personalized customer experiences across all relevant channels.

Image of Vaimo employee

B2B ecommerce

Business-to-business ecommerce involves online transactions of goods and services between businesses. Our tailored approach streamlines complex transactions, enhances customer relationships, and modernizes your B2B processes. Explore how our expertise in B2B commerce can empower your business, providing efficiency, scalability, and a competitive edge in the market.

B2B ecommerce »

Image of Vaimo employees

D2C ecommerce

Direct-to-consumer ecommerce refers to the practice of selling products or services directly from a brand or manufacturer to consumers without intermediaries. Vaimo enables brands to forge direct connections with their customers, fostering customer loyalty through personalized interactions and streamlined online journeys. Explore how D2C ecommerce can amplify your brand presence and create lasting customer relationships.

D2C ecommerce »

Vaimo employees working together

Marketplace ecommerce

Marketplace ecommerce involves online platforms where multiple third-party sellers can offer and sell their products or services to consumers in a centralized marketplace. Whether you’re a retailer looking to expand your product visibility or a brand seeking new avenues, our solutions optimize your marketplace strategy through seamless integration with major online marketplaces, driving increased sales and customer engagement.

Marketplace ecommerce »

Close-up of person working on laptop

Order management

Order management is the process of efficiently handling and tracking customer orders, from the initial placement through fulfillment, to ensure accurate and timely delivery. Our solutions redefine efficiency by seamlessly integrating order processing, inventory management, and fulfillment systems. Discover how our expertise can enhance customer satisfaction, optimize workflows, and drive operational excellence.

Order management »

Image of Vaimo employees

Composable commerce

Composable commerce refers to an approach in ecommerce where modular and interoperable software components are used, allowing you to easily adapt and assemble the technology stack based on your needs. Our solutions let you customize your ecommerce platform and tech stack with best-of-breed vendors and microservices, allowing for agility in adapting to evolving market demands.

Composable commerce »

Image of Vaimo Tallinn office

Headless ecommerce

Headless ecommerce refers to an architecture where the frontend presentation layer and backend logic of an online store are decoupled, enabling greater flexibility and customization in designing user interfaces and customer experiences. Our solutions free you from the constraints of traditional commerce architectures, fostering unparalleled innovation and adaptability.

Headless ecommerce »

Image of Kim in Stockholm

Composable architecture

Composable architecture is a design approach that uses modular and interchangeable components, allowing for flexibility and customization in building complex systems or applications. Our solutions empower you to seamlessly integrate and optimize your tech stack. Explore the advantages of composable architecture in shaping a resilient and scalable digital infrastructure.

Composable architecture »

Image of Vaimo employee

Last mile delivery

Last mile delivery refers to the final leg of the product transportation process, ensuring goods are efficiently and directly delivered to the end consumer’s doorstep or specified location. Our customized solutions are crafted to address the unique requirements of your ecommerce enterprise, guaranteeing that your customers experience swift, precise, and delightful order deliveries.

Last mile delivery »

Image of delivery man pushing a trolley with packages piled on it

Digital commerce trends

Omnichannel

Omnichannel strategies enable customers to transition effortlessly between channels, including online, mobile, social media, and physical stores. This creates a unified and consistent brand experience that increases customer satisfaction and loyalty.

Artificial Intelligence (AI)

AI enables businesses to analyze data to understand customer behavior, predict preferences, and deliver personalized recommendations. AI chatbots powered by AI boost customer interactions, providing real-time support and streamlining the shopping process.

Augmented Reality (AR) and Virtual Reality (VR)

AR allows customers to visualize products in their real-world environment before purchasing, while VR provides immersive shopping experiences. These technologies offer a more interactive and engaging online shopping experience.

Mobile commerce

Businesses are prioritizing mobile optimization, responsive design, and user-friendly mobile apps to meet the evolving preferences of consumers who prefer the convenience of shopping on their mobile devices.

Subscription-based models

Subscription-based business models provide merchants with a consistent revenue stream and a long-term relationship with customers while offering buyers convenience and personalized experiences.

Voice commerce

Voice-activated virtual assistants, such as Amazon’s Alexa and Google Assistant, have seamlessly integrated into households, becoming a staple. In response, businesses have swiftly adapted by optimizing their websites for voice search.

Sustainability and ethical commerce

Buyers are increasingly conscious of the environmental and social impact of their purchases. Businesses adopting sustainable practices, providing transparent sourcing information, and supporting social causes are gaining favor among socially responsible consumers.

Conversational commerce

Real-time communication through chat allows for personalized assistance, order tracking, and quick responses to customer inquiries. This trend enhances customer engagement, streamlines the purchase journey, and contributes to overall customer satisfaction.

Key benefits of digital commerce

Digital commerce allows businesses to cross geographical boundaries, reaching a global audience without the constraints of physical locations.

Automation of various processes in digital commerce, from inventory management to order processing, boosts overall operational efficiency and reduces manual efforts and human error. For example, Vaimo’s custom Delivery app for BAUHAUS features distribution and driver modes. The distribution mode enables efficient load checks, scanning packages, sorting orders, and reporting damage if needed, as well as optimized logistic plans for each truck. Read more in our BAUHAUS case study.

Digital commerce platforms provide customers with the convenience of making purchases and accessing information anytime, increasing accessibility and potential sales.

Digital commerce enables businesses to gather and analyze customer data, allowing for tailored marketing, product recommendations, and customized shopping experiences, fostering customer loyalty.

The digital nature of transactions generates vast amounts of data. Analyzing this data provides valuable insights into customer behavior, preferences, and trends, empowering businesses to make data-driven decisions. Because 3rd party is slowly being phased out, it’s important to have access to first-party data efficiently. That’s where customer data platforms shine; visit our CDP page.

Digital commerce facilitates a seamless shopping experience across various channels, such as online, mobile, and physical stores, ensuring consistency and convenience for customers.

Digital commerce eliminates many traditional costs associated with brick-and-mortar businesses, such as physical storefronts and extensive manual processes, resulting in potential cost savings for businesses.

Transactions in digital commerce take place in real time, allowing for immediate payment processing, order fulfillment, and instant updates on inventory levels.

Digital commerce prioritizes user-friendly interfaces, streamlined checkouts, and flexible payment options, contributing to a convenient and satisfying shopping experience for customers.

Digital commerce platforms can easily scale to accommodate increased demand and business growth. This scalability ensures the infrastructure can adapt to evolving requirements without major disruptions.

Digital commerce opens up diverse marketing channels, including social media, email, and search engine marketing, providing businesses with various avenues to promote products and engage with their target audience.

Adopting digital commerce strategies can give businesses a competitive edge by staying ahead of technological trends, meeting customer expectations, and offering innovative solutions in the market.

Image of Vaimo office in Tallinn

Digital commerce FAQs

Digital commerce is the buying and selling of goods and services using electronic channels, primarily the internet.

While ecommerce focuses on online transactions, digital commerce encompasses a broader range, including online, mobile, social, and other electronic platforms.

Digital commerce offers increased reach, efficiency, and convenience. It allows businesses to tap into a global market, streamline operations, and enhance customer experiences.

Omnichannel commerce involves providing a seamless and integrated shopping experience across various channels, such as online, mobile, physical stores, and social media.

Optimizing the user experience involves ensuring a user-friendly interface, fast loading times, secure transactions, and personalized content to meet the needs and preferences of customers.

Data analytics is important for understanding customer behavior, preferences, and trends. Businesses can use this information to make informed decisions, personalize marketing efforts, and enhance overall strategies.

Mobile commerce, or m-commerce, is vital as more consumers use smartphones for shopping. It means businesses must create mobile-friendly platforms and apps to accommodate this shift in consumer behavior.

Implementing secure payment gateways, using encryption technologies, and adhering to industry standards are key measures to ensure the security of digital transactions.

Challenges include competition, data security concerns, keeping up with technology trends, and addressing consumers’ evolving expectations.

Digital commerce facilitates personalized interactions, loyalty programs, and targeted marketing, fostering a positive customer experience and encouraging repeat business.

Social media plays a significant role in digital commerce by serving as a platform for marketing, customer engagement, and even direct sales through features like social commerce.

Continuous adaptation, staying informed about technological advancements, and fostering a culture of innovation is crucial for businesses to thrive in the digital age.

Image of Vaimo office in Tallinn

Digital commerce challenges

Addressing these challenges requires continually assessing and adapting your digital commerce strategy.

Security01

With the rising number of online transactions, you must ensure the safety of customer data, payment information, and sensitive details. Implementing robust encryption, secure payment gateways, and staying updated on cybersecurity measures are essential to build and maintain customer trust.

Competition02

With numerous online stores vying for consumer attention, differentiating your brand becomes crucial. Developing a unique value proposition, effective marketing strategies, and delivering exceptional customer experiences can help you stand out.

Technology03

Keeping up with the latest trends, such as mobile commerce, AI, and augmented reality, is essential. The pace of technological evolution can make it challenging to adapt quickly, requiring continuous investment in innovation and infrastructure to remain competitive.

Customer trust and experience04

Concerns about data privacy, online scams, or unsatisfactory shopping experiences can impact trust. Providing transparent policies, ensuring a seamless and secure purchasing process, and actively addressing customer feedback contribute to cultivating trust and fostering positive customer experiences.

Logistics, fulfillment, and returns05

Issues such as shipping delays, inaccurate tracking information, or inventory management problems can lead to negative experiences. Returns are another challenge that merchants struggle to implement right, especially as customer expectations are high. Implementing streamlined logistics processes and effective inventory management systems can help overcome these challenges.

Consumer behavior06

Consumer behavior in the digital space evolves rapidly, driven by factors like changing trends and technological advancements. You must adapt your strategies accordingly, and offer personalized experiences to meet the evolving expectations of your target audience.

Regulatory compliance07

Digital commerce is subject to various regulations and compliance standards, varying across regions and industries. You must ensure that your operations align with legal requirements related to data protection, consumer rights, and online transactions.

Mobile08

Ensuring mobile optimization is a challenge with the increasing use of mobile devices for online shopping. Websites and applications must be designed and optimized for various screen sizes and operating systems to provide a seamless and user-friendly experience, contributing to increased mobile conversion rates.

How Vaimo can help

At Vaimo, our experience in digital commerce spans over 15 years, marking a legacy of innovation and excellence. As pioneers in the industry, we stand at the forefront of technological advancements, seamlessly integrating our extensive experience with cutting-edge solutions.

Our commitment to excellence is further strengthened by our strategic partnerships with the best-in-class companies in their respective fields. Collaborating seamlessly with these industry leaders, we bring you a comprehensive suite of solutions that harness the latest technologies and strategies.

Ready to embark on a journey of digital transformation? Contact us to explore how Vaimo’s digital commerce solutions, backed by our strategic partners, can revolutionize your online business.

Talk to us today »

photo of smiling vaimo employee behind her computer

Meet our partners

The field of ecommerce is constantly evolving. At Vaimo, we stay at the forefront of technical developments and continuously bring on new tools and skills as needed.

Contact us

Related services

B2B commerce

 Learn more

D2C commerce

 Learn more

Marketplace ecommerce

 Learn more
Hello!

Choose your site: