Magento, the hottest ecommerce platform on the market
Among the next to unlimited range of e-commerce solutions on the net today, Magento keeps growing quicker than any other. The Platform is available through open source regulations and has both a commercial company, as well as a very dedicated community of independent developers, backing it up. Vaimo is a certified Magento Enterprise Partner and by being so also an important part of this network, our focus being to adapt and develop the product towards the Nordic markets.
From a technical viewpoint, the platform is unique in how the core functions are built focusing on the absolutely most important business values. Below follows a description of four areas, where Magento is many steps ahead of its competitors. These are especially important for you as an e-retailer to consider, and make it easy to see the reasons behind Magento’s popularity.
Attracting customers to your store
There is an enormous range of webshops on the Internet today and in order for you to keep getting new customers, it will be necessary for you to have a search engine optimised store.
Magento lies in the front lines here, with search engine friendly URL’s in clear text, making your links end up on the appropriate pages when customers search for the products they want.
To keep a high search engine ranking, support for meta information, a link-friendly platform and many other features are also required. Magento supports this and much more.
Converting visitors to customers
Once your visitors have found your store, the next challenge appears – converting visitors to customers. In order to succeed, your page requires simple navigation and possibility of creating customised landing pages.
A visitor will also want the products tastefully presented, as well as the possibility of seeing related products, big time sellers and recommended products.
Magento gives your products a top class presentation through processes and flows that are honed until perfection.
Orders & Payment
Once your customers has placed their selection in the cart, the next challenge appears – to have them go through with the purchase.
The challenge for you as an e-retailer is to now offer a checkout that’s both simple and flexible, so that all customers, indifferent of their payment preferences and webshopping competence, feel safe enough to actually check out.
With Magento, you’ll have a one-step checkout, where you can go back and edit the information at any stage in the process, without getting lost. The checkout can also be customised, with the simplest process possible, for every shop.
Administration
Once the purchase is made, it’s important that you as an e-retailer can handle the order as simply and smoothly as possible. In Magento you have full order management, with document tracking from order to invoice.
You choose yourself whether warehouse management should be switched on or not. If you have a lot of transactions, we at Vaimo have created integrations to Europe’s leading web based Accounting and ERP systems; e-conomic, because nobody wants the double work of manually adding the information into the Accounting and ERP systems, right?