Mobile is no longer a trend or even just an opportunity; it has become a new standard for consuming content. More and more people are accessing the web on the go. It is predicted that, by the end of 2015, there are 1.91 billion smartphone users in the world (Source: Statista).
Today's consumers move seamlessly between different devices throughout the day depending on the context, whether it being mobile phones, tablets, laptops. Merchants need to offer seamless experiences across each device channel and context drives the choice of the device in most of the cases. The amount of time consumers have or need, the goal they want to accomplish, their location, and the state of mind they are in, determine what device they use to interact with your brand.
Every merchant that Vaimo speaks to asks also advice on mobile strategy in some shape or form. Both B2C and B2B retailers are experiencing significant increases in mobile traffic as an influencer to their eCommerce strategy. If we look at Vaimo's top 10 clients, then in 2014 mobile was approximately 60% of their overall traffic or higher, and with no signs of slowing down.
HOW TO GO ABOUT YOUR MOBILE STRATEGY?
The best is to start and look how your customers interact currently with your site. By analysing mobile traffic on your website, you can understand where the visitors are coming from, how long they are staying on the site, which devices they are using the most, and other useful data that is tracked within Google Analytics.
Your mobile strategy should focus on mobile-centric use cases and not force users into an "optimised" desktop experience.
HOW CAN VAIMO HELP YOU?
We provide feature rich mobile commerce solutions based on Magento's mobile friendly platform which is designed to offer consumers an enhanced mobile experience. You will retain complete control and flexibility over the content of your website platform as well as its presentation and the functionality of your online channel. We can help to assess your current mobile properties and help you define and implement the cutting-edge mobile strategies and solutions that today's consumers demand based on your customers and through what mobile devices they interact with your company. We help you to define your mobile road map based on industry best practices, based on where your company is at the moment and what point your want to reach with a designated time and budget.
We have expertise and knowhow in developing mobile websites, mobile apps and websites using responsive design. Depending on your needs and your goals for mobile shopping experience that you want to provide to your customers, we might suggest different routes forward.
Our most popular and most recommended method for developing a mobile friendly website is to implement responsive theme. Contact us to find out how we can help you to put together and implement a successful mobile strategy for your business.
The web is becoming increasingly more complex and the need to deliver a solid web experience to a growing market of smartphone and tablet users has never been higher. We have already come to the point not being able to keep up with the endless new screen resolutions and new devices. For many websites, creating a different website version for each resolution and new device would be impractical and expensive option, even if you chose the most popular devices. Therefore we recommend to approach Web design by using Responsive Design. With responsive web design your mobile commerce site will recognise and adapt to fit the interface of your customer's device, no matter what device they are using. Flexible images, fluid grids and media queries are used to get the layout perfect, irrespective of the device's screen dimensions. Responsive web design has become the preferred and smartest way to optimise mobile and it's also recommended by Google as a best practice for site development and also improves your ranking in search engines.
The idea is to get your website to look and behave as much as possible as the native apps on mobile devices. For example, if the user follows a link in an e-mail on a mobile device to your website, he or she must find the user experience to be the same as on desktop machine or even higher standard. Responsive design may not replace the need for mobile commerce sites, smartphone and tablet apps in the near future, but it does offer several benefits from lower lifetime site maintenance costs to built-in search engine optimisation advantages. It allows you to build a single site and maintain one set of content and a single product catalog to reach users across multiple devices. Click here to read a success story of Björn Borg Responsive site launch.