Simple and effective
Web customers of today have seen many good and bad stores, and most of them can immediately tell things like “wow, what an easy-to-use registration” or “ugh, this was one of the worst checkouts I’ve seen”. Due to these facts, it’s now more important than ever that you keep a store with the best processes. Some examples:
- It needs to be easy to register or log in, and preferably you shouldn’t lose your cart in between doing so
- It must be simple and secure to pay
- If you have forgotten your password, there should be a quick way to get help
- When you have concluded your purchase, as a customer you’ll want the opportunity to track your order and get notified immediately if your status should change
Finding the products in the store
Magento presents your customers with simple and intuitive methods for finding the right products with a quick search function and a filter-based navigation. Top lists, labels, comparisons and reviews also make it easy for your customer to take part of your range.
It’s important to create the menu structure in the best way possible, depending on how many categories and products your webshop will have. If you have a few categories and products, we recommend a simple top menu, while if you have a great assortment of products should choose a vertical menu, expanding automatically according to customer choices. Or why not combine a top with a vertical? With Magento, there are no limits.
If you currently run your sales through the store, you know how important it is to sell more and up your sales towards your customers, since not all products have as high margins. In Magento you have the possibility to let the webshop do this for you, by combining different products by yourself and then show them alongside other products. This is presented both on the products’ page as “recommended products”, as well as “…from your product choice, you might be interested in the following products…”. When the customer goes to the shopping cart, you can also choose to present popular products there. All in order to maximise the margin for every purchase, but also to make it easier for the customer’s product choices.
A powerful search function is also a very important feature on all sites today. Magento has a super effective search function, both in the webshop and in its administrative interface. Many customers know exactly what they are looking for, making it important to offer a fast search box as a complement to the menu(es).
- Horizontal and/or vertical menu for the product catalog
- The same product in several categories
- Filter based navigation
- Quick and effective search function
- Related products
- Wish list, labels and reviews
- Top lists
Magento has the best collection of processes we have seen. Every little scenario is thought of and every vital process can be canceled, without losing its original thought.
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