New era in the world of e-commerce creates new consumers. And the one who knows its consumers the best wins in the fierce competition. These are the words written by PJ Utsi, co-founder of Vaimo, in the article on dagenshandel.se, where he gave concrete tips on how to meet the new e-commerce customer.
“If you were a merchant, what would you do if you saw a mountain of abandoned shopping baskets on the shop’s floor in front of the cashier? I´d say, immediately start investigating why, look what's in the baskets and ask your customers what is the problem,” says PJ Utsi, Chief Creative Officer at Vaimo.