"With security and reliability on our mind, we quickly zeroed in on Vaimo as our obvious solution partner to help build our store on the Magento platform. Vaimo’s “Magento ecosystem” of expert developers, strategists and designers covered all of our bases."

Nahema Mehta

Chief Executive Officer at Absolut Art


The Challenge

Acclaimed Swedish vodka brand, Absolut, recognised a need in the art market to democratise art and create a platform for artists, curators, and art collectors to make limited-edition artwork accessible and inexpensive for consumers. Concept became reality with Absolut Art, but the company needed a digital presence in order to showcase their art in high-quality visuals on desktop and mobile, with rich content to offer a deeper view into the artist behind the art, and interactive tools for shoppers. Absolut Art wanted to offer a channel for artists to reach a global audience and make exclusive art accessible for regular consumers.

The Solution

Vaimo constructed a mobile-first, multi-site solution composed of two sections: Artists, and Artworks. Rich content and oneof-a-kind functions, such as advanced auto-playing embedded videos, product bundles with artwork and framing, unique tracking of product serial numbers, and inspiration pages all work to bring the local artists and exclusive pieces to life. Certain features, like the swiping tool “It’s a Match” designed for couples to discover artwork together, are only available on mobile, while the interactive and playful “Drag and Drop Room Decorator” allows shoppers to visualize artwork on their walls.


  • Vaimo CMS
  • Klarna Invoice
  • Integration with Unifaun
  • Integration with Adyen
  • Integration with Mailchimp
  • "It's a Match" Tool
  • "Drag and Drop Room Decorator" Tool
  • Slideshow with Lazy Loading Images
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