The automotive industry is undergoing a major shift, with digitalization changing how vehicles, spare parts, and accessories are found, researched, and bought. Today’s customers expect a seamless shopping experience that blends online and offline interactions—and the automotive sector is no exception. To stay ahead, businesses need smart digital solutions that empower customers to browse, compare, and purchase with ease. A strong digital strategy not only improves the buying journey but also reduces costs, streamlines operations, and keeps your business future-ready.
At Vaimo, we help automotive businesses navigate digital transformation and create seamless customer experiences. Whether you require digital commerce strategy, ecommerce solutions, content management, product information management or customer experience optimization, we’ve got you covered.
Discover our solutions here:
The traditional dealer-based sales model no longer meets modern consumer expectations. Today’s customers want personalized, digital-first experiences when shopping for vehicles, spare parts, and accessories. However, outdated systems and rigid structures often slow down digital transformation. Managing complex product offerings, logistics, and data can be challenging without a clear strategy.
To stay competitive, the automotive industry must evolve. That’s where Vaimo comes in. We help businesses shift from traditional sales models to seamless omnichannel and D2C strategies, giving them greater control over customer journeys and brand engagement. Our ecommerce solutions simplify product management and ensure you have the right tools to leverage customer data across all channels. We also specialize in B2B ecommerce, providing cutting-edge digital platforms for selling spare parts and other automotive products online.
Let’s drive your digital transformation forward.
Building a seamless pre-order experience for customers and dealers before launch
Vaimo partnered with Nic. Christiansen Group to launch a cutting-edge ecommerce solution for Jaguar’s I-PACE, transforming the car-buying experience. The site guided customers through four intuitive steps, offering complete transparency on visuals and pricing—giving them the feel of a pre-order while generating high-intent leads for dealers.
Built on Magento 2, the tailored solution gave NCG Online instant access to powerful ecommerce tools, while Vaimo’s CMS module provided the flexibility to manage content independently. The luxury brand saw over 350 leads in just 14 days and strong sales—before the car was even available for test drives.
Transforming in-store car buying and leasing into a seamless online experience
SC Motors, the Swedish importer of Mitsubishi vehicles, set out to revolutionize car sales by bringing the dealership experience online. They wanted to make leasing and buying cars as easy as any other online purchase.
Partnering with Vaimo, SC Motors launched a modern automotive ecommerce solution that meets today’s omnichannel demands. The platform is designed for simplicity and efficiency—guiding customers through a seamless process where they can explore, purchase, and lease cars online. As a result, customers enjoy a hassle-free experience, with cars ready for pickup in just five weeks.
An outdated ecommerce solution with limited functionality and time-consuming maintenance
Vaimo helped Lantmännen Maskin modernize its decade-old ecommerce platform, delivering a mobile-friendly solution capable of handling over one million SKUs and 4,000 product categories. They wanted a seamless, searchable product catalog with clear product information.
Built on Adobe Commerce (Magento), the new scalable platform empowers customers with flexibility and control over orders and accounts. With Klevu’s AI-driven search, finding products, technical documentation, and alternative recommendations is now effortless—creating a smoother, more intuitive shopping experience.
Managing content across multiple platforms, customizing it for different needs, and ensuring smooth collaboration can be a challenge—especially with traditional CMS solutions that lack flexibility and scalability.
A headless CMS solves this by separating content management from the frontend, allowing businesses to create and deliver content independently. This approach enables greater customization, agility, and seamless experiences across all channels and devices.
Vaimo’s headless CMS solutions help automotive businesses manage content efficiently, ensuring a consistent and engaging customer experience. We’ve already helped a leading car retailer in Finland to modernize their website with cutting-edge CMS technology—let us help you do the same.
Managing product information in the automotive industry comes with its challenges:
Vaimo’s PIM (product information management) solutions help automotive companies overcome these hurdles by streamlining data management, ensuring accuracy, and making product information easily accessible. Our expertise in integrating modern digital solutions simplifies operations and enhances customer experiences.
Let’s transform your data into a competitive advantage.
Our latest PIM client in the automotive sector
Vaimo was recently selected as Volvo Car Retail’s partner to build them a new product information management system which will provide a key part of Volvo Car Retail’s digitalization strategy: centralized, accurate and consistent product data. The project scope will include strategic development, configuration, integration, data migration and staff training.
At Vaimo, we are very excited about our joint project and expecting great results for Volvo Car Retail, as our PIM solution will enable the company to enhance their data quality, internal processes and streamline its expansion of add-on products, spare parts, and service offerings.
Managing customer data effectively—while staying compliant—is a major challenge for automotive businesses. Disconnected marketing tools, fragmented data, and a lack of unified insights make it difficult to create seamless customer journeys and personalize experiences. Without the right strategy, leveraging data for growth can feel impossible.
Vaimo’s Customer Data Platforms (CDP) and data activation solutions help you harness your customer data, gain deeper insights, and make smarter, data-driven decisions. We’ve helped a multinational tire manufacturer optimize cross-channel journeys with tailored data strategies, actionable insights, and conversion rate optimization.
From personalization and CDP integration to data compliance, we help you turn raw data into real business impact. Let’s make your customer data work for you.
Gain better brand control, pricing flexibility, and streamlined operations while building stronger customer relationships with digital solutions.
Enhance your digital presence and distribution efficiency, making it easier to deliver parts and accessories to the right audiences.
Today’s customers expect a seamless online and offline experience. Vaimo helps you bridge the gap, managing sales across all channels effortlessly.
With 15+ years of experience, Vaimo helps brands, dealers, and manufacturers build new revenue streams and seamlessly connect online and offline sales.
We specialize in ecommerce, headless CMS, PIM, and CDP solutions, tailored to the unique needs of the automotive industry.
Partner with us to boost sales, enhance customer engagement, and stay ahead of the competition with customized digital solutions.
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