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The festive season is traditionally a time of giving, particularly to those in need or who are less fortunate than ourselves. With that thought in mind, Vaimo Ukraine will be supporting the fantastic work of the Ladyzhin Orphanage—helping children with disabilities. Ladyzhin Orphanage provides a permanent residence for children between the ages of 4-18 who …

The holiday season is traditionally a time of giving, and on behalf of all Vaimo employees we’ll be supporting the tremendous work of WWF (World Wide Fund for Nature).

Vaimo has been delivering full-service, omnichannel eCommerce solutions on the Magento platform since 2008. And though we’ve held the #1 Magento partner position in our markets for years, we’re pleased to announce that Vaimo is now ranked as the top Magento solution partner worldwide.

Yet another year has flown by as we now await the start of a new decade! But while the dates might be changing, one thing remains constant—the upward trend in eCommerce growth.

The B2B eCommerce environment is witnessing a period of huge change. Influenced by the expansion of the global market and cutting-edge B2C purchasing experiences, the profile of the typical B2B customer is transforming. And the gap between marketing and technology is gradually evaporating due to increased product information demands.

Each year, Black Friday represents a huge date in the diaries of merchants the world over. And from a global perspective, 2019 was another stellar year.

Marketing metrics can often appear intimidating and confusing, which often leaves businesses wary of how—and if—they should use them. But metrics are essential to understanding your company’s performance and progression over time. Without them, you’re unable to analyse what’s working, what isn’t and what you should focus on in the future for success.

Our partner, inRiver, has released a new research report on the role of product information management in B2B commerce. Thanks to increased competition and changing buyer demands, the B2B ecosystem is in a period of transformation. B2B buyers now expect the same, seamless purchasing experiences that they’re used to as consumers. So the pressure on …

Rapidly evolving customer expectations are setting new baselines for merchants, one digital experience at a time. This has been fuelled by the blurring of the physical and digital worlds in our mobile-centric society. Just take a look at how innovative brands like Nike now approach retail. The focus is shifting from ‘sales’ to ‘experiences’ at …

Welcome to another edition of Vaimo Introducing where we’ll be catching up with Christian Dreisbach from Vaimo’s US office. Listen in to hear what Christian had to say about life at Vaimo, the power of the Magento platform and her biggest achievements to date… Hi Christian and welcome to Vaimo Introducing! To kick things off, …

Whether you’re in B2C, B2B, manufacturing, wholesale or retail, there’s one thing that all businesses have in common—satisfying its customers. Due to advances in technology and our ability to access all we’ll ever need at the swipe of an iPhone screen, customer expectations have exploded. This near-instant access to whatever we need has set the …

When starting out on a program to optimise conversion rates (CRO) or—more broadly—the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using. Let’s talk about that. Define your goals and how you want to reach them One helpful paradigm that many technology organisations (try to) adhere to is …