"We spoke with many other merchants, and we are aware of the sheer number of solutions out there to choose from. A couple of people that we know, successful in our niche industry, highly recommended Magento as the platform and Vaimo as the solution partner. That was the starting point for us. Magento is easy to use, and we especially love the Vaimo CMS module; we can change our design and campaigns as and when we want it."

Pernille Haugen

Digital Media Manager at Milla Boutique


The Challenge

Milla Boutique had a small online solution for nearly 9 years which no longer fulfilled the needs of the growing specialty shop. Milla Boutique wanted the online store to reflect their meticulously curated shop in Oslo that would allow selling via story-telling and inspiring images which would culminate in customers seeing not just products, but the whole interior the products create together. The boutique also wanted a blog platform that would allow staff to write stories around their selection of interior pieces. Of course, this all would require a design that could easily and quickly be updated.

The Solution

Vaimo constructed a simple yet beautiful responsive solution on Magento 2 that allows Milla Boutique employees to effortlessly update the website with the Vaimo CMS module. As one of the first web shops to run on Magento 2 in Norway, the Milla Boutique solution features a customised Pinboard Wish List, which acts as a visual gift registry for customers planning a party or a wedding. For the boutique, the new blog platform is indispensable for marketing purposes, and the shop has published several stories about visiting Milla Boutique employees to show how they incorporate the Milla Boutique style at home.


  • Vaimo CMS
  • Klarna Checkout
  • Pinboard Wish List Function
  • Integration with stock order management system Tellix
Download PDF to read more

Interested in learning more? Contact us