January 20, 2021
In 2021, companies need to be digital-first. 35% of U.S. consumers said they would be happy if they never made an in-store retail purchase again. This statistic even extends to older, less tech-savvy shoppers: 63% of baby boomers, the most faithful in-store customers, say that curbside and in-store pickup improved their overall shopping experience.
January 14, 2021
DevOps, Digital Enablement
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. Google has now transitioned what used to be web + app into Google Analytics 4 (GA4). GA4 was officially introduced in this blog post on October 14th, 2020, but it’s […]
December 22, 2020
At this time last year, we never could have predicted the 2020 that was to come. At the start of this year we had every reason to believe that 2020 would be our biggest and best year ever and continued momentum would fuel our clients’ growth and prosperity. By February, we knew that everything was […]
December 17, 2020
In early 2020, our team in London packed their things and moved a few blocks North from their home on Threadneedle Street to our new, refurbished office on Dufferin Street. Our new home at Craftwork Studios is located on the 3rd Floor of 1-3 Dufferin Street. Though COVID-19 prevents us from meeting now, we wanted […]
December 14, 2020
[Chicago, USA. April 23rd 2019] Vaimo, a world-leading digital commerce agency and Global Elite Magento Solutions Partner, today announced that it will be launching in the USA with a new office in Chicago, Illinois, marking the company’s 15th international market worldwide. This move supports Vaimo’s vision in delivering commerce results for more clients across the […]
December 14, 2020
The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only increasing in importance. As we look at 2021 eCommerce trends, the need for a digital-first approach is essential, as businesses must guarantee personalised and secure digital experiences.
December 8, 2020
Client Success, News
The sale’s highlight of the year — Black Friday and Cyber Week — is over. As mentioned in our Black Friday Results article, this unusual year has brought stellar growth in eCommerce and fundamental changes in the global economy.
December 7, 2020
The time has come to wave goodbye to Black Friday. Yes, Black Friday eCommerce increased in 2020 with online sales reaching 9 billion USD and growing by 22%, according to Adobe Analytics. However, Cyber Week 2020 results increased dramatically, rather than only on Black Friday. The COVID-19 pandemic has accelerated the shift from Black Friday […]
December 1, 2020
In today’s business world, digital customer experience and data-driven operations are essential. With a rapidly changing business environment, it is key for businesses to change but also to improve their digital capabilities to communicate better with customers, vendors and partners. The business-to-business approach has started to blend with the business-to-consumer approach. And focusing on business-to-human […]