Product Information Management has become a crucial part of the whole commerce solution implementation and it provides a consistently great customer experience through different channels. The focus of traditional product information management is on managing product data, integrations and flows. However, currently the real need of the marketing professional is the ability to create, plan and release great product stories. Creating a great customer experience in any channel is very much dependent on the content that is provided. The richer, more accurate and more timely the information about the product, the better.
inRiver Product Marketing Cloud simplifies product information management for both B2C and B2B companies and provides structure, control, and trust in product data, allowing marketing teams to be more efficient in their day-to-day work, resulting in shorter time-to-market for all company products. With inRiver Product Marketing Cloud, you have a single point of access to, and control of, every aspect of your PIM process, plus your organization can enjoy all the benefits of SaaS and Cloud, such as faster deployment, improved monitoring and management capabilities, and continuous new feature releases.

The stages of the inRiver Product Marketing Cloud process

SUPPLY - inRiver provides all the tools for easy accessing of product data feeds from external systems like ERP (Enterprise Resource Planning), PLM (Product Lifecycle Management), or any other third party system.

ENRICH - this is the stage where marketing professionals collaborate on creating and converting rich, consistent product stories.

PLAN & RELEASE - with inRiver Product Marketing Cloud, you can use product information across any customer touchpoint. The app for planning and releasing products allows you to manage, optimise and schedule your product content for specific channel requirements.

PUBLISH - inRiver Product Marketing Cloud allows you to connect and publish high-quality product information to any sales channel (e-commerce, e-catalog, in-store signage etc). Once published, changes to product stories can be easily made in a single place and then applied across all channels.

    Vaimo provides THE following services around PIM implementation:

    • Pre-study of your needs
    • Configuration
    • Customisation
    • Integrations

    Below are some of Vaimo's clients using the inRiver Product Marketing Cloud:

    Interested in learning more? Contact us