BAUHAUS Sweden wanted to create an online trade environment that would suit B2C and B2B buyers alike and provide them with virtual tools that would make shopping easier. Vaimo helped BAUHAUS achieve this by building customised features throughout the site, such as separate prototypes for guides that prevent customers from making wrong selections of products based on the project type they selected.
BAUHAUS Sweden wanted to create an online trade environment that would suit B2C and B2B buyers alike and provide them with virtual tools that would make shopping easier. Vaimo helped BAUHAUS achieve this by building customised features throughout the site, such as separate prototypes for guides that prevent customers from making wrong selections of products based on the project type they selected. Third party integrations with Nosto and Resurs Bank support product recommendations, back-in-stock notifications and payment solutions. The B2B customer portal is fully tailored and API session-based, with its own set of payment options and a BAUHAUS credit card. The site allows the customer to shop with ease, locate the nearest retailer, order installations and even arrange special deliveries.
INCREASE IN B2B REVENUE, 2017 VS 2015 REVENUE
AVERAGE INCREASE IN B2C REVENUE PER YEAR 2012-2017
VISITORS PER DAY IN NORMAL SEASON
VISITORS PER DAY IN HIGH SEASON
• Colour picking function for paint selection
• Store Locator
• Click & Collect
• Installation services available on site
• Three languages
• Special pricing with price per unit, not package
• Tier pricing possible
• Back in stock notifications
• Related products, like accessories
• Integration of Magento with Nosto and Resurs Bank
• External account management per session via an API
• Serving both B2B and B2C clients on one site
• Cart transfer between two sites for finalised orders
The conservatory designer gives the customer the possibility of customising their conservatory after their needs and wishes. The execution can be made to fit needs dependant on seasonal use and aesthetics with additional accessories. After that the individual products are collected directly from BAUHAUS supplier and put together into a comprehensive package for the customer.
Click & Collect
To be able to choose between home delivery or store pick-up is more or less given for the customer today when shopping online. BAUHAUS fully supports this and lets the customer choose as they place the item in the shopping basket with the choice of picking up in store or deliver home. The check-out is then adapted for that choice. The customer can also choose to pay in store or by one of the usual payment methods found online. The items are usually available for pickup the following day in the chosen store.
Corporate clients can place orders for pick-up or delivery in the same process. No separate orders necessary. The customer can also handle separate accounts for the company so that different employees can make their own orders for the active projects. These are saved in their own address book. The customer can also see all order history, both online and in store. The customer can also pay with BAUHAUS own company invoice feature.
On some locations in Sweden, the customer can decide exactly when the delivery should be made by using the current post code. The customer receives choices on day and time period when the delivery should be made. The customer can also choose between some additional features such as exact time for delivery, removal of packaging or carrying to front door.
“Vaimo helped BAUHAUS Sweden bring the complexity of home improvement retail to the web in a simple and cost-efficient manner, delivering a stable platform that supports our growth and our business. Vaimo is an energetic group of people with a proven track record of consistently delivering valuable solutions.”
eCommerce & System Manager, BAUHAUS Sverige
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