CASE STUDY

BAUHAUS Sweden

BAUHAUS first introduced the unique concept of “everything-under-one-roof” in 1960, when the first DIY home improvement store opened in Mannheim, Germany. BAUHAUS brings quality tools and materials for home improvement to one store and they aim to offer the industry’s biggest selection and provide effective customer service with knowledgable staff. BAUHAUS boasts 18 stores in Sweden and a website that serves both B2C and B2B customers.

The BAUHAUS Sweden project started back in 2011 and it took about 3 months to go live with the initial site. Since then BAUHAUS has been working very closely on an ongoing basis with Vaimo on various projects to constantly develop new functionality and new services for its customers. These new features have all served to create a smoother and more efficient customer journey.

FAIL PROOF AUTHENTICATION

Vaimo implemented the Swedish authentication system using a customer’s bank ID and social security number for an iron-clad login system. This connects with the BAUHAUS ERP system which links the correct account. It provides the customer with the possibility to select different companies they are associated with, using just one login credential. Customers simply login with their social security number, bank ID, and then choose their company.

BAUHAUS B2B PORTAL

The BAUHAUS B2B portal offers a main account with connected sub accounts. The owner of the account can administer different employees and oversee their individual payment options. The account owner also controls how much credit is left for the overall account. The B2B customer portal is fully tailored and API session-based with its own set of payment options and a BAUHAUS credit card, available exclusively for B2B customers. Vaimo has decreased the lead time from when a B2B client applies online for an account with BAUHAUS by integrating an automatic check from a credit company.

OMNI-CHANNEL

The physical BAUHAUS stores have large touch screens in various locations, where B2B/B2C customers can place orders, browse and search products, and leave customer reviews. There’s even the possibility to purchase products and arrange for home delivery. Customers can also send their carts through text message or email and finalise the checkout process on their own device. The result is a more integrated omni-channel experience for BAUHAUS’ B2B and B2C customers.

%

INCREASE IN B2B REVENUE, 2017 VS 2015 REVENUE

%

AVERAGE INCREASE IN B2C REVENUE PER YEAR 2012-2017

VISITORS PER DAY IN NORMAL SEASON

VISITORS PER DAY IN HIGH SEASON

 

“Vaimo has helped BAUHAUS Sweden bring the complexity of home improvement retail to the web in a simple and cost-efficient manner. Vaimo has delivered a stable platform that supports our growth and our business. Vaimo is a group of energetic people with a proven track record of delivering valuable solutions on a consistent basis.”

Steen Hestehauge Ecommerce and System Manager at BAUHAUS Sweden

FEATURES IMPLEMENTED

• Virtual assembley of final product and accessories

• Store locator

• Click & Collect

• Installation services available on site

• Customised API-session based B2B       solution

• Special pricing with price per unit not   package

• Possibility for tier pricing

• Back in stock notifications

• Related products as accessories

• Multi-site

• Integration of Magento to Nosto and     Resurs Bank

• Serving both B2B and B2C clients on one site

• Cart transfer between two sites for     finalised orders

• Native app to support BAUHAUS’ own         logistics solution

DELIVERY

 

BAUHAUS Sweden takes care of all deliveries by themselves (in specific areas of Sweden) instead of using a partner. The pilot project went live in early 2018 and features BAUHAUS’ own logistics solution with the support of a native internal app for BAUHAUS employees which supports deliveries for both B2B and B2C customers. This solution is unique to BAUHAUS, with no one else in Sweden having this function. The native app controls the flow for drivers and distribution centre personnel. There is an integration with a PTV system for routing deliveries and a modified Magento order flow.

“We initially chose Magento as our platform because it is flexible enough to handle and support the customised functionalities that we need to constantly implement as we come up with new ideas on how to better serve our customers.

Steen Hestehauge

Ecommerce and System Manager, BAUHAUS Sweden

Assemble complex products online

BAUHAUS and Vaimo created a guide to help customers buy conservatories. The in-depth guide directs the customer through various choices that require consideration in order to buy the correct product. The final product, along with accessories, is virtually assembled and may be placed in the shopping cart for online purchase.

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BAUHAUS Sweden

Take a peek at the B2C/B2B powerhouse that supplies Sweden with all its home improvement and DIY tools.

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