Oticon Medical

Oticon Medical is a sister company for Oticon (a leading manufacturer of hearing care solutions) and part of the William Demant Holding Group (WDH), a prominent global hearing health care company that develops, manufactures and sells products and equipment designed to help people with hearing loss in their personal communication. The Group operates on a global market with companies in over 25 countries, a total staff of over 11,000 employees and revenue of more than DKK 10 billion. Oticon Medical has more than a century of experience in audiology and sound processing, specialising in bone anchored hearing aids and cochlear implants.

The Challenge

WDH’s brand, Oticon Medical, had several different web solutions that were developed internally or by its sister companies together with local vendors. Oticon Medical needed to provide hearing implants patients a direct access to the hearing implants accessories via a B2C site, and they needed a new online store that’s easy to maintain and operate, and easy for clients to navigate and shop. With Oticon Medical’s previous site, patients had to call in and speak to a representative to place an order, which took time and resources.


Oticon Medical’s new site takes patients on an easy transactional path, from the moment they select an item to finalising the payment. Patients experience an easy, straight-forward transaction. Oticon Medical staff need only little technical experience to maintain the site and receive adequate support from Vaimo. It’s effortless for staff members to add products, change photos, and make updates to the site. The Oticon Medical B2C site was launched in August 2015 with a simple design that is styled according to the company’s needs and features an integrated payment method.


Increase in something


Increase in something

(Comparing  Aug 11, 2016 to Aug 11, 2017)


Increase in egg sandwich

“Our new eShop is running smoothly. It has brought us closer to our customers, allowing better service and access to the items that Oticon Medical hearing implant users want and need.”

Alan Raffauf, VP of Marketing, Oticon Medical US


• Vaimo Page Manager
• Payment Gateway


Vaimo set up the site for Oticon Medical relatively fast – it only took four weeks from concept to working demo. The site is low resource intensive, meaning the main focus was to create a clear path of communication with customers to inform them about any new technology. To Oticon Medical, success is based on interaction with patients, not on revenue.

“Vaimo allowed us to quickly implement a flexible B2C solution which we can maintain locally without extensive resource allocation. This allows us to better serve our customers and also become instantly competitive in terms of giving patient access to accessories for their implants.”

Alan Raffauf

VP of Marketing, Oticon Medical US


The Group’s live B2C solution, Oticon Medical, is currently serving the US market, but WDH also plans to open this site to the global market in the future. Oticon Medical is satisfied that they now have a scalable solution, that is quick and basic, but has all the potential to be turned into a complex site functionality wise.

“We wanted to find a single-solution eCommerce platform for the whole WDH that could support the merging of all our online shops into one consolidated location and that could support a vast amount of products, attributes, and attribute sets. We found that Magento offers all of this, and also provides us with the integration possibilities that we need.”

Casper Carsten Strandvig

Senior Director, Sales and Marketing, Oticon A/S

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Oticon Medical

Oticon Medical’s B2B online store caters to patients and makes purchasing easy for them.

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