SLO is Finland’s largest supplier of electrical equipment, with a turnover of approximately 400 million euros and a staff of nearly 500. SLO belongs to the international Sonepar Group, the world’s leading supplier of wholesale electrical equipment operating on five continents and in 44 countries. Sonepar boasts a turnover of over 20 billion euros and employs 40,000 electrical and telecom professionals.

The Challenge

When SLO turned to Vaimo in 2016, the B2B giant ran on an 8 year-old legacy order system and SLO wanted a scalable, agile platform that would allow a myriad of configurable B2B functionality as well as B2C elements, like up-selling and cross-selling. SLO also wanted the modern platform to allow them easily to manage content and offer better SEO visibility. The extensive amount of products and attributes demanded a robust new solution that could offer a number of tailored solutions from the ground up.


Vaimo Finland unleashed a first-of-its-kind behemoth B2B solution on Magento 2 to make sure the site runs fast while supporting 150,000 SKUs and 13,000 product attributes. We customised the new Vaimo Search Module powered by Elasticsearch with unique filters on search and category pages to refine the search results from the high number of products. The responsive, Vaimo-hosted solution, allows staff to easily manage content and campaigns via Vaimo CMS, and delivers a whole new customer experience by merging B2B with B2C.

“Magento provided us with a platform that allowed us to build a world-class eCommerce solution, along with better analytics and SEO visibility.”



At the beginning of 2016, Vaimo Finland’s Co-Founder and Partner, Janne Sävy, attended a Finnish eCommerce fair where an eCommerce consultant stated during a keynote that Magento cannot support complex customised B2B sites, such as SLO, because there are too many products and moving parts. Vaimoers are always up for a challenge, and we began the Discovery phase with SLO in April 2016. Vaimo worked in over-drive to ensure that the B2B solution would work smoothly at lightning speed despite the overload of attributes, products, and individual pricing. For the first time, a colossal amount of customer prices are managed by Magento – in fact, 7 million customer prices imported daily.


“We wanted an eCommerce solution partner that would manage the unmanageable and construct a huge amount of B2B functions for us that would help our customers make purchases easier. Vaimo took on the challenge and put Magento 2 to work to handle large custom B2B needs for us and our customers.”



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