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One of the most important tasks for all online merchants to tackle is Google Shopping data feed optimization. This is a vital part of an overall digital commerce strategy, and it’s imperative to prepare for the upcoming holiday season. This is especially true if you are selling through Google Shopping/Merchant Center.

The holiday season of 2021 will be unlike any other. While people can’t wait to return to traditions, Covid-19 has irreversibly changed how people search for and buy things. Brands will be challenged to capture the pent-up demand for the old way of doing things while also adapting to consumers’ new habits and expectations.

Countless eCommerce companies struggle with slow loading speeds, insufficient security, and poorly managed web servers. Choosing a good hosting service for your eCommerce business can either make or break the business in each of these areas, depending on what you choose.

Deciding on a pricing strategy is an essential part of your overall business strategy, and setting the right prices is a balancing act—and can be a tricky one at that.

In 1964, Bertram Gross coined the term “information overload” in his work, “The Managing of Organizations” while teaching Political Science at Hunter College.

For B2B companies, implementing strategy has not always been a priority as it has been for B2C brands. Yet, as the B2B landscape evolves, and current purchasing managers are becoming more digitally savvy, the time to start leveraging the learnings from the B2C sphere has come.

We live in a multi-channel world, and in 2021, no one deals with just one eCommerce channel. Even the simplest digital businesses will likely connect with their customers through social media as well as their traditional sales channel.

Today’s B2B ecommerce industry has an incredibly broad reach. It is large and complex, encompassing everything from marketing, commerce infrastructure, and payments technology to procurement and supply-chain solutions with plenty of other areas in between. Of all of these, there is one area in the B2B ecommerce sector that holds great promise: marketplaces.

In our latest case study, we go behind the scenes on Postery’s high-performing digital solution, built on Adobe Commerce. Postery is a global brand across Europe, North America, and Australia. They currently have 18 sites in 13 languages and ten currencies, built in the same Adobe Commerce solution. In the last year and a half, …

As the world awakened to eCommerce during the pandemic, many companies recognized the need to adapt their digital commerce business models to optimize their reach and take advantage of the trend. But while “digital disruption” is a wildly popular term, it is riddled with irony: in a way, it isn’t real. As Christian Dreisbach shared …

When was the last time you — or even someone you know — went shopping with a big group of friends? Not holiday shopping, or making a quick stop at a store for an online order pickup before heading off to some other activity, but an all-day shopping trip spent perusing malls and outlets that …

Buzzwords in general tend to be pretty meaningless, often generalizing or minimizing complex issues into a single word or phrase that doesn’t even begin to encapsulate the full picture. Synergy. Holistic. Sustainability. Simple words like these represent entire industries, condensing all sorts of moving parts into one vague concept. After the year we’ve all had, …