How it started

Back in 2008, three guys in Sweden came together with a vision: to build more than a traditional workplace. They were tired of the average corporate environment, where Mondays were dreaded and employees felt disconnected from a sense of purpose.

David Holender, PJ Utsi and Staffan Palopää wanted to build something different, a place with a strong culture and real mission.

Since then, Vaimo has grown organically from a 3-person start-up in a co-working space to a global full-service digital experience agency with over 650 team members across 15 markets.

Photo of PJ Utso, Staffan Palopää and David Holender

Vaimo means heart

As for the name, two of Vaimo’s co-founders, PJ and Staffan, have Sami heritage, and Sami culture deeply influences our company. Our brand identity and visual elements all come from northern Scandinavian geography, with mountains, lakes and landscapes from the Sami’s land.

The harsh Artic environment is also a metaphor for the digital world. It’s fast-changing and dangerous, without the right tools, knowledge, and expertise. That’s where we help clients succeed. And that’s why we chose our name. “Vaimo” means “heart” in Sami language, to reflect the goal of being at the very center of our client’s businesses. Where commerce, content and data intersect, we are there, strategically helping you grow.

Our culture & core values

From the beginning, we were aligned on the type of culture we wanted to create. A few years later, our core values were formally defined by our employees. We truly believe they reflect the original essence of what we wanted to build.

Teamwork

To us, teamwork matters more than individual contribution. We don’t succeed or fail as individuals, we succeed or fail together, as teams.

We help each other won and support one another through challenges.

Excellence

We are a competitive bunch of folks. To us, excellence means doing things the right way, and with pride!

That includes everything from a client delivery, to communication, onboarding, and how we support each other internally.

Fun

For us, fun isn’t about parties or activities. It’s about meaning. We spend a large part of our lives at work, and we believe work should be purpose-led, meaningful, and enjoyable. We didn’t want a culture where people dread Mondays, we wanted people to feel proud of what they do.

Openness

We strive to open as leaders and as a company. Everyone deserves to understand the “why” behind decisions. we may not always agree on everything, but transparency matters. We also believe in decentralization and open communcation, within our company and with our clients.

Here's where we are today

400+ projects delivered
15+ years of experience
650+ expert team members
15+ markets globally

Our purpose is to create outstanding experiences that accelerate client success, driven by highly engaged teams.

Our mission is to help brands, retailers, and manufacturers worldwide drive success in digital commerce and customer experiences.

Our vision is to become the world’s most respected solution partner delivering outstanding digital customer experiences.

“From seamlessly migrating our platform to implementing innovative solutions, Vaimo has greatly improved the performance of our website. Their passion and collaborative spirit have not just met our expectations but created a shared success story, leaving us excited about the endless possibilities ahead.”

Anna-Leena Kaunisto
Senior eCommerce Development Manager, Suunto

Suunto case study »

Vaimo is our people. We are experts who believe in getting the job done right.

David Holender, CEO & Co-Founder

Farah Aslam, CEO, North America

Brendan Peo, Chief Operating Officer

Ulrika Lindberg, Chief People Officer

Leadership team »

We are international, but we’re right next to you. Find us in:

Stockholm / London / Louisville / Paris / Dubai / Oslo / Copenhagen / Pretoria / Helsinki / Gothenburg / Ängelholm / Oulu / Genk / Amsterdam / Tallinn / Kyiv / Valmiera / Wroclaw / Kuala Lumpur / Brussels

Join the Vaimo team!

At Vaimo, you’ll be part of a diverse and passionate team that cares deeply about what we build and how we build it. You’ll work with modern, best-in-class tools in an environment that encourages learning, growth, and collaboration.

We value your skills, ideas, and ambitions, and we support your development with clear opportunities to grow your role and your career within the company.

Careers at Vaimo »

Keep up with the latest at Vaimo

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Stockholm, Sweden, 10 Feb. 2026 – As AI and automation quickly speed up how digital platforms are built and optimized, traditional consulting pricing models are coming under pressure. Vaimo, a global digital commerce and experience agency, announced the introduction of value-based pricing as an alternative engagement option, reflecting a revolutionary shift away from time-based billing …

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Vaimo appoints Andy Clark as Vice President of Alliances, North America

Stockholm, Sweden, 3 Feb. 2026 – Vaimo, a global leader in digital commerce and experience solutions, today announced the appointment of Andy Clark as Vice President of Alliances, North America. In this role, Andy will lead Vaimo’s North American alliance strategy, building and scaling partnerships across multiple commerce and adjacent platforms. He will focus on …

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Vaimo names Martin Hjalm Chief Client Officer, North America, to deepen client outcomes and long-term growth

Stockholm, Sweden, 22 January 2026 – Vaimo, a global digital experience agency has named Martin Hjalm as Chief Client Officer, North America. Clients are under pressure to deliver growth and efficiency, and this move reinforces Vaimo’s focus on client success, long-term partnerships, and measurable growth across Vaimo’s key North American accounts. In his new role, …

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