Black Friday checklist for ecommerce: 8 ways to help you prepare
For many businesses, Black Friday is the busiest day of the year. Before you go all-out on your Black Friday initiatives, it’s good to take a …
Vaimo develops new product data solution for Volvo Car Retail
Stockholm, Sweden, November 12, 2024 –Vaimo, a global leader in digital commerce, has been selected to build Volvo Car Retail’s new product data solution. Through this …
Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
The ultimate Black Friday guide for B2B and B2C: Tips, best practices and trends
Black Friday represents one of the biggest opportunities of the year for retailers, but success doesn’t happen by chance. With consumers expected to spend billions during …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
E-tail vs ecommerce: what’s the difference?
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …
What is social commerce? 13 tactics to get started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to …
How the GS1 Connector revolutionizes global compliance
Tommy Essenholm, Vaimo’s Head of Sales and Business Development for PIM, shares insights on how the GS1 Connector is transforming the way businesses manage compliance. With …
Dynamic pricing in ecommerce: How it works
Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral …
What is omnichannel retail? Trends and benefits for companies
“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? …
What is shoppable content? 5 powerful examples
We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for …
