image of cookies relating to a cookieless future

In a cookieless future, building customer trust is more important than ever

The phase-out of third-party cookies on Chrome has been a hot topic, and Google have recently provided another update about the timeline of the phase-out, clarifying that they would delay the deprecation until 2025. While it may seem like a reprieve, allowing more time to collect third-party cookies in Chrome, we want to show you …

May 24, 2024
Image communicatind Vaimo's participation at the Sime event 2024

Vaimo at Sime: The Vaimo story

The theme of this year’s edition of Sime Stockholm – one of Sweden’s most important tech events – was “Collaborating with Technology to Evolve Humanity”. During the two-day event, there were vastly diverse panel discussions and talks about everything from war and peace, and what it means to business, to inner development goals of global …

April 29, 2024
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Edge Delivery Service and the evolution of Adobe Commerce frontends

As businesses strive to provide seamless online shopping experiences, understanding the progression of frontend technologies becomes crucial. In this comprehensive guide, we’ll journey through the various stages of Adobe Commerce frontends—from the early days of Magento’s Luma theme to the cutting-edge Edge Delivery Service. This exploration will highlight the technological advancements and show how these …

April 25, 2024
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Adobe Summit 2024 recap: Unveiling the future of digital experience

Viva Las Vaimo! Led by Vaimo CEO, David Holender, the Vaimo US team and members of our EMEA team took on the Adobe Summit in Vegas! Tech enthusiasts, marketers, and creatives from around the globe converged for the highly anticipated Adobe Summit 2024. As one of the premier events in the digital marketing and technology …

April 12, 2024
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How to optimize ChatGPT for data-driven international market research

Many ecommerce businesses are constantly looking for innovative growth strategies, and one popular strategy is international expansion. However, the complexity and speed of global markets demand tools that offer precision, actionable intelligence, and the capability to move swiftly. ChatGPT is a frontrunner among these tools, offering a blend of advanced analytical capabilities and accessibility. This …

April 5, 2024
image of coffee cup on wooden table with Vaimo logo in the milk foam

Frothy future ahead for digital commerce and experience powerhouse Vaimo

Stockholm, Sweden, April 1, 2024 – In an unprecedented move that has taken the digital landscape by storm, Vaimo, a renowned digital commerce and customer experience powerhouse, has announced a groundbreaking shift in its business model. Starting April 1st, the agency will pivot from its core activities in digital experience to exclusively focus on mastering …

April 1, 2024

Exploring the digital frontier: Key takeaways from “Digital Trends: Cocktails and Insights”

On March 14 in Stockholm, Vaimo hosted the “Digital Trends: Cocktails and Insights” event, a vibrant platform for discussing the evolving digital landscape. This gathering of thinkers and digital enthusiasts illuminated the current trends and future directions of digital technologies, customer service, and brand experiences, all within shared ideas and, importantly, fantastic cocktails. The afternoon …

March 27, 2024

Getting started with digital accessibility: 6 actionable steps

On Thursday, March 21, a group of digital leaders in Stockholm came together to share insights about how to take the next steps towards accessibility compliance. The event was led by Suna Koljonen, head of growth consulting at Vaimo, and Lennart Engelhardt, social entrepreneur and founder of Funka, a market leader in the field of …

March 26, 2024
personalization strategies in digital commerce

Digital personalization at scale: 5 strategies for digital commerce

How can digital commerce activities feel more personal for consumers? This is a question ecommerce retailers often grapple with. In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel, who can show customers the most relevant products. In digital commerce, however, it’s less straightforward. Luckily, digital commerce has one big advantage: data. That’s why …

March 19, 2024

Personalization at scale – Smart Commerce 2024

The yearly Smart Commerce event brought retail and ecommerce players together once again. At the event, there were discussions about common challenges, possibilities, and opportunities that can be explored to accelerate digital change. In addition, interesting talking points on how to move from traditional ecommerce models to customer-centric, data-centric, brand-centric, and experience-driven models surfaced. In …

March 14, 2024
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Vaimo publishes its annual Digital Trends Report 2024

Stockholm, Sweden, March 13, 2024 – Vaimo, a full-service omnichannel partner in digital commerce and experience, proudly announced the release of its highly anticipated ebook, the Digital Trends Report 2024. Vaimo created the comprehensive guide with help from partners Akeneo, commercetools, Contentful, VueStorefront, and Zendesk. The ebook features insights from leading experts on upcoming trends …

March 13, 2024

Multi-Brand Strategies: Branded House vs. House of Brands

If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars of digital commerce in a multi-brand strategy. The best structure for your company depends on many factors: your target audience and your offering, for example. The main brand architectures …

March 12, 2024

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