3 ways to leverage OpenAI plugins (and GPTs) in ecommerce
The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than ever. However, this growth comes with its own set of challenges. As the industry expands, so does the complexity of online business management. From customer experience to data analytics, …
Ecommerce benefits of extended reality
In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, …
Low friction authentication: Balancing user experience and ecommerce security
Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. Should a brand fail to meet these expectations, shoppers quickly abandon their carts or switch to competitors. For ecommerce success, investment in creating an exceptional user experience is a …
Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is not only about increased spending but also about knowing where to invest to ensure your business’s expansion and meet the surging demand. At the event, speakers presented insights into …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business can be challenging to keep up with, which is why we’d like to tell you about two technologies that you’ve probably heard of, but aren’t quite sure how to …
From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having a bird’s-eye view of every touchpoint your customer interacts with—a social media ad, an in-store visit, or a customer service call. Customer Journey Analytics allows you to map out …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an important part of the online shopping experience. Buy Now Pay Later for business is a great example of a flexible payment option that has gained substantial popularity over the …
Business benefits of PIM
Businesses are placing greater emphasis on product information. Digital channels have ushered in an era where customers can access product details that are richer, more comprehensive, and more detailed than ever before. Informed customers, equipped with the power of online research, now demand more from product descriptions, ensuring that what they see online matches what …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, the common practice of storing customer data in silos, segregated by the teams managing the workflows, can hinder the organization’s ability to leverage this data to orchestrate a seamless …
Adobe Commerce (Magento): Navigating version updates and implementing best practices
Adobe Commerce, formerly known as Magento, undergoes regular updates to improve its performance and security and occasionally introduce new features. These updates apply to both Adobe Commerce, the paid version, and Magento Open Source, the free variant. Related reading: Magento Open Source vs Adobe Commerce
5 steps to creating a digital strategy roadmap
In an increasingly digital world, having a clear and comprehensive digital strategy is vital for your business’s growth and success. A well-thought-out plan will enable you to set achievable targets, monitor progress effectively, and adjust your course as needed. Creating a digital strategy can seem winding and complex. That’s where our Digital Strategy Roadmap guide …
6 ways to optimize your cart page and improve your customer journey
The cart page of any website is critical to the conversion process. It is the final step in the customer journey and transitions your visitors from product discovery to checkout. Yet, too many websites rely on standard out-of-the-box cart designs and fail to make the most of this process. With an average cart abandonment rate …
