
About us
Vaimo means
heart
We help brands, manufacturers, and retailers grow by unifying commerce, content, and data across systems, teams, and the full customer lifecycle, focusing at the heart.
Vaimo means
heart

How it started
Back in 2008, three guys in Sweden came together with a vision: to build more than a traditional workplace. They were tired of the average corporate environment, where Mondays were dreaded and employees felt disconnected from a sense of purpose.
David Holender, PJ Utsi and Staffan Palopää wanted to build something different, a place with a strong culture and real mission.
Since then, Vaimo has grown organically from a 3-person start-up in a co-working space to a global full-service digital experience agency with over 650 team members across 15 markets.
Vaimo’s co-founders, PJ and Staffan, have Sami heritage, influencing our brand identity. Our visual elements reflect northern Scandinavian geography, inspired by Sami landscapes.
The harsh Arctic environment symbolizes the fast-changing digital world. Without the right tools and expertise, it can be dangerous. We help clients succeed, and our name, “Vaimo,” means “heart” in Sami, representing our commitment to being central to our clients' businesses.
Vaimo in
the world
Vaimo in
the world

Seamless
experiences
At Vaimo, we believe great digital experiences start with purpose. Our mission and vision guide us to drive client success through innovation and collaboration.
Our purpose
Creating outstanding experiences that accelerate client success, driven by highly engaged teams.
Our mission
Vaimo is a full-service digital experience agency helping brands, retailers, and manufacturers worldwide drive success in digital commerce and customer experiences.
Our vision
To become the world’s most respected solution partner delivering outstanding digital customer experiences.
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Our culture & core values
From the beginning, we were aligned on the type of culture
we wanted to create. A few years later, our core values were
formally defined by our employees. We truly believe they
reflect the original essence of what we wanted to build.
Teamwork
Teamwork matters more than individual contribution. We succeed or fail together as teams, helping and supporting each other.
Excellence
We are competitive. Excellence means doing things right and with pride! This includes client delivery, communication, onboarding, and supporting each other.
Fun
Fun is not just parties; it’s about meaning. Work should be purposeful and enjoyable, making people proud, not dreading Mondays.
Openness
We aim to lead. Everyone deserves to know the "why" behind decisions. Transparency matters. We believe in decentralization and open communication.
Vaimo is
our people
We are experts who believe in getting the job done right
Vaimo is
our people

David Holender
Co-Founder & CEO

Farah Aslam
CEO, North America

Brendan Peo
Chief Operating Officer

Ulrika Lindberg
Chief People Officer

Join the Vaimo team!
At Vaimo, you’ll be part of a diverse and passionate team that cares deeply about what we build and how we build it. You’ll work with modern, best-in-class tools in an environment that encourages learning, growth, and collaboration.
We value your skills, ideas, and ambitions, and we support your development with clear opportunities to grow your role and your career within the company.