About us
Vaimo means
heart
We help brands, retailers, manufacturers and institutions grow by connecting commerce, content, data and activation.
Vaimo means
heart
How it started
Back in 2008, three guys in Sweden decided to build something of their own on what they had learned. Between them they had worked in design, development, retail and data, and they wanted to connect that experience in one company. The market had specialists in each, but few partners who understood more than one discipline or worked in more than one country. They knew that together they could be that partner.
They had also worked in start-ups and seen enough of the corporate world to know what they wanted from each. Start-ups gave people purpose, speed and the freedom to decide. Corporations gave them stability, structure and the means to deliver at scale. David Holender, PJ Utsi and Staffan Palopää wanted to build the company that did both. Small teams and short paths from decision to delivery, with the organisation behind them to carry large programmes for years. The freedom to choose the right tools and solutions for each client instead of following a formula written years earlier for somebody else. And people who were proud and excited about what they delivered, from the founders to every person hired after them.
Since then, Vaimo has grown organically from a three-person start-up in a co-working space to a digital agency with a global presence and local teams.
PJ and Staffan have Sami heritage, and it shapes how Vaimo looks. Our name, our symbol and the pictures on this site all come from northern Scandinavia and the Sami land the founders' families come from.
The Arctic land in those pictures is a fair description of the ground we work on. It is tough and unforgiving, and it is never the same two days in a row. It is also beautiful, full of discoveries, and open to anyone with the appetite for an adventure. Nothing there stays as you found it, so you have to be ready and quick to adapt to challenges and opportunities you did not plan for. Setting out without the right equipment and a guide is dangerous. Digital commerce is the same kind of country. To our clients we are both: the guide with the experience, and the provider of the equipment.
Vaimo is Sami for heart, and we chose the name for what it asks of us. The people who founded the company still run it, and our leaders take part in client work every day. We believe in meeting our clients eye to eye and doing the work with them ourselves, at every level of the company. We commit fully, from the first plan to the day it goes live and every day after.
Vaimo in
the world
Vaimo in
the world
Where we
work
Commerce, content, data, and activation are each manageable on their own. The complexity arises where they meet. So does the potential to grow. That is where we work.
What we do
Vaimo is a digital agency connecting commerce, content, data, and activation to drive growth.
Where we're going
The best agency at the intersection of commerce, content, data, and activation.
Where we
work
projects delivered
years of experience
expert team members
markets globally
Our culture and core values
Our values were written down by our people a few years after we started. They describe the company the founders set out to build, and they are still how we hire, review and decide.
Teamwork
We succeed and fail as teams. Nobody at Vaimo carries a client alone, and nobody is measured on what they did by themselves. When something goes wrong, the question is what we do next, not whose fault it was.
Excellence
We are competitive and we like to win, so we do the work properly. That means the delivery, and it also means the email, the handover, the onboarding of a new colleague and the way we support each other when a deadline is close. Doing it right applies to the small things too.
Open
Everyone at Vaimo deserves to know why a decision was taken and to be able to question it. Decisions are made close to the work, by the people who understand it, and shared in the open. We do not hide behind titles, and we say what we think to clients as well as to each other.
Fun
Fun is what work feels like when it has a point and the people around you are good at it. Vaimo was founded by people who wanted to be proud and excited about what they delivered, and we still hire and measure ourselves against that. Parties help, but they are not the reason people stay.
Vaimo is
our people
We are experts who believe in getting the job done right
Vaimo is
our people
David Holender
Co-Founder & CEO
Farah Aslam
CEO, North America
Brendan Peo
Chief Operating Officer
Ulrika Lindberg
Chief People Officer
Join the Vaimo team!
At Vaimo, you'll be part of a diverse and passionate team that cares deeply about what we build and how we build it. You'll work with modern tools in an environment that encourages learning, growth, and collaboration.
We value your skills, ideas, and ambitions, and we support your development with clear opportunities to grow your role and your career within the company.