How US home goods giant Runnings used PIM to manage their complex data
How do you harness over 110,000 products and 2,200 product models, ranging from clothing to gas to soil? We’ll give you one guess!
Vaimo used microservices in addition to Akeneo PIM to make sure Runnings’ website could handle every product configuration and setup, seamlessly.
How INTO University Partnerships scaled its business using PIM
Vaimo’s PIM build for INTO makes sure that data is delivered to INTO’s B2B partner portal as needed through an optimized API-based architecture.
The solution manages complex product data related to university courses, campuses, and location information across channels.

Launch products and expand to markets
A PIM solution means that you can onboard new product initiatives fast. By centralizing and streamlining product data, teams can eliminate time-consuming manual processes and avoid duplication of effort. This enables quicker product launches across multiple sales channels, helping you capitalize on trends and meet customer demand faster.
Accurate and consistent data
With a single source of truth for product information, a PIM reduces errors and discrepancies across platforms. This ensures customers see accurate, consistent data—like descriptions, prices, and specifications—no matter where they shop. Fewer mistakes also mean fewer returns and a stronger brand reputation.
A great omnichannel experience
A PIM makes it easier to deliver tailored, channel-specific product content from one place. Whether you’re selling on your own site, marketplaces, or social platforms, a PIM helps maintain a seamless and consistent experience. This strengthens customer trust and increases conversion rates across touchpoints.
“INTO selected Akeneo as its platform of choice after an exhaustive review of MDM and PIM solutions. The selection of Vaimo as a partner was easy given the quality of their professional services advisory and particularly their prior experience with Higher Education at the University of Gothenburg.”
Julian Ford
VP Enterprise Information and Architecture at INTO University Partnerships
Let’s talk about PIM
With over 110 successful PIM projects delivered, you’ve got a PIM partner in Vaimo. Talk to the PIM experts today.
Reach out to our PIM expert,Tommy Essenholm, Head of Sales & Business Development, directly at [email protected].

Select PIM case studies
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Normet
Discover how Normet, a leader in underground mining, enchanced its operations with Vaimo's quotation tool and Akeneo’s PIM solution.
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Calex
How did Calex go from scattered product information to a centralized data hub? Our case study takes you behind the scenes of our PIM project.
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Runnings
Vaimo developed a powerful online store for Runnings, an American retailer of home, farm and outdoor products, which increased sales by 20%.
View project