44

Days

18

Hours

9

Minutes

53

Seconds

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Key takeaways

A concrete blueprint for unifying your data, content, and channels into one consistent frontend experience

A faster way to launch campaigns and new experiences without being blocked by backend limitations

How to take your organization into the future without a costly, year-long replatforming project

Your frontend doesn’t have to hold you back

Most organizations aren’t being slowed down by their commerce platform or their backend systems. They’re being slowed down by the layer on top. Marketing wants to move fast. IT is doing their best. But when every small change requires a developer and every campaign request comes back with a long lead time, both teams lose.

A frontend that can’t keep pace with marketing’s ambitions locks simple changes behind long development cycles and makes every new campaign feel harder than it should. The good news is that fixing this doesn’t mean starting over. A modern frontend presentation layer can sit on top of what you already have, giving your teams the speed and flexibility they need without the cost and complexity of a full rebuild.

In this 1-hour Vaimo Masterclass, we’ll show you how. You’ll learn how to:

“Technical debt will consume more than 40% of IT budgets, and keep growing.” — Gartner

grey and blue abstract mountains

A unified frontend experience

How to bring your data, content, and channels together into one consistent frontend without rebuilding what already works

Speed without the bottlenecks

How marketing teams can launch campaigns and new experiences faster, without being blocked by backend limitations or development queues

Decoupled architecture in practice

How modern tools like React and Vue.js let marketing move independently while IT keeps control of security, governance, and stability

Reducing technical debt

How a frontend presentation layer helps you stop accumulating legacy complexity and build a more robust, maintainable architecture

Modernise without replatforming

Why a full rebuild is rarely the answer, and how to take your organisation forward with a fraction of the time and cost most teams assume

Meet your Masterclass hosts

Caroline Norin

Operations Manager Nordics

Caroline is a Operations Manager for Vaimo in the Nordics, where she focuses on creating the processes and team environments necessary to deliver high-quality digital experiences. With a background that spans frontend engineering, team leadership, and technical management, she brings a broad perspective to how technology and people work together. In her free time, she is a runner and community lead in Gothenburg.

Robin Carlsson

Managing Director Nordics

Based out of Stockholm, Sweden, Robin Carlsson is Managing Director for Vaimo Nordics, but his journey with Vaimo began over 13 years ago. Robin started as a Web Developer and has since been a Frontend Lead & Scrum Master, Technical Project Manager, Country Manager for Vaimo UK, and Country Manager for Vaimo Sweden.

Can’t get enough of our Masterclasses?

Subscribe to our Masterclass webinars, where we discuss intriguing topics from the world of digital with experts from Vaimo and from our partner ecosystem.

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