Case Study: Bauhaus Sweden

BAUHAUS

B2BExperience design

A long-standing partnership enabled us to create a highly customised ecommerce solution that serves both B2B and B2C customers while simplifying the complexities of home improvement retail.

Live site

The client

With 22 stores across Sweden, BAUHAUS is a leading home improvement retailer offering a wide assortment of products for both B2C and B2B consumers and professionals, with a strong focus on availability, value, and convenience across channels.

The challenge

BAUHAUS needed to unify and scale its digital commerce experience to better support both B2B and B2C customers, while managing complex product data, real-time stock visibility, and seamless integration between online and in-store journeys.

What we did

Vaimo delivered a highly customized ecommerce solution designed to handle BAUHAUS’s operational complexity, introducing enhanced search, real-time inventory, and tailored customer experiences to create a more efficient and user-friendly buying journey.

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

21%

22%

23%

24%

25%

26%

27%

28%

29%

30%

Year-on-year increase in visitors

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

21%

22%

23%

24%

25%

26%

27%

28%

29%

30%

Year-on-year increase in transactions

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

21%

22%

23%

24%

25%

26%

27%

28%

29%

30%

Year-on-year revenue growth

Strategic highlights

Long-standing partnership
Vaimo has been working with BAUHAUS since 2011, delivering tailored, user-friendly ecommerce solutions for both B2B and B2C customers. Multiple projects have been launched and continuously updated to meet market changes and exceed customer expectations.

B2B portal
The portal lets account owners manage sub-accounts, payments, and credit limits. B2B customers enjoy exclusive payment options, including a BAUHAUS credit card, and faster account approvals thanks to integrated automatic credit checks.

Secure authentication
Customers log in via Sweden’s bank ID and social security number. This connects directly to BAUHAUS ERP, letting users easily select associated companies with a single login. Currently for B2B, with plans to extend to B2C.

Delivery & logistics
BAUHAUS handles deliveries in-house using a native app for employees. Drivers and distribution personnel follow optimized routes via PTV integration and a custom Magento order flow. On-site track & trace lets customers see delivery status, vehicle location, and provide instructions directly to the driver — a unique solution in Sweden.

“Vaimo has helped BAUHAUS bring the complexity of home improvement retail to the web in a simple and cost-efficient manner. They have delivered a stable advanced commerce platform through multiple projects that supports our growth and our business. Vaimo is a group of energetic people with a proven track record of delivering valuable solutions on a consistent basis."

Steen Hestehauge, VD at BAUHAUS ehandels AB

Features implemented

A user-friendly UX is at the core of the solution. From automatic stock visibility at the nearest store and personalized back-in-stock notifications to convenient on-site tracking and a streamlined, innovative RMA process, every touchpoint is designed to enhance the returns experience.

Store locator
Click & Collect
Installation services available on site
Customised API-session based B2B solution
Special pricing with price per unit not package
Possibility for tier pricing
Back in stock notifications
Direct accessories and related products as accessories
Multi-site
Integration of Adobe Commerce to Adyen and Resurs Bank
Serving both B2B and B2C clients on one site
Yotpo Reviews and Ratings
Native app to support BAUHAUS’ own logistics solution

Choose Project

BAUHAUS

BAUHAUS: Last Mile

BAUHAUS

This is what we came up with.

Strategic highlights

Steen Hestehauge, VD at BAUHAUS ehandels AB

Features implemented