The solution

BAUHAUS piloted a small-scale delivery service in Gothenburg, which proved so successful that they launched a proprietary fleet across Sweden, boosting delivery reliability and customer satisfaction while keeping other shipping options available.

Vaimo developed a native iOS app with distribution and driver modes. Distribution mode streamlines load checks, package scanning, order sorting, damage reporting, and optimized truck logistics. Driver mode improves the delivery experience with Google Maps routing, real-time vehicle tracking, and direct customer communication via SMS or call.

Customers can choose delivery slots, pay extra for custom times, track vehicles in real-time, opt for unattended deliveries, and rate their experience, helping BAUHAUS continuously improve service.

The results

The last-mile system has been a major success: BAUHAUS achieved a perfect 10 NPS, signaling strong customer loyalty and satisfaction. Employee engagement and operational efficiency have improved alongside customer experience.

In 2022, BAUHAUS’s distribution centers handled 55% of all orders; in 2023, that rose to 65%. Total delivery costs are at an all-time low, with the per-delivery price reduced for the fourth time since 2018.

The future

BAUHAUS plans to roll out the last-mile system to other markets and explore additional services, like home delivery for in-store purchases.

Currently, the company operates six distribution centers in Sweden and one in Norway, with 40 small trucks and 8 large trucks, with plans for substantial fleet expansion in the coming years.