Right to Repair: What you need to know about the EU’s new legislation
For decades, the relationship between brands and customers ended at checkout. Once a product broke, the path forward was simple: buy a new one. But that …
Vaimo strengthens Nordic leadership with appointment of Michael Sullivan as Experience Director
Stockholm, Sweden, 19 November 2025 – Vaimo, a full-service digital experience agency, is happy to share that Michael Sullivan has joined the team as Experience Director, …
Q&A: Highlights from our AI Assistant Masterclass
We hosted a Masterclass webinar about how to use our Vaimo AI Assistant to increase in-store sales and boost customer loyalty. PJ Utsi, Co-Founder and Chief …
Visual search, personalization and better service: 3 ways AI is creating smarter shopping experiences
We’ve spent years obsessing over keywords, product descriptions, and conversion funnels. But here’s the truth: your customers don’t think in keywords. They think in questions, feelings, …
AI assistants in retail with PJ Utsi, Chief Creative Officer & Co-Founder at Vaimo
Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer …
Top questions about GEO, answered
Niclas Cullberg is a seasoned strategist and consultant at Vaimo with deep experience across digital transformation, customer experience, and marketing services. At Vaimo, he operates as …
Vaimo chosen by Kustom to elevate Adobe Commerce & Magento Open Source checkout experiences
Stockholm, Sweden, 4 July 2025 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, is delighted to announce that it …
Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
Digital transformation in the food & beverage industry: how new technologies are serving innovation
Today’s food and beverage (F&B) industry bears little resemblance to the one of just a decade ago. Connected sensors monitor fermentation processes in real time, predictive …
Unlocking efficiency in food and beverage: The power of GDSN
Managing product data in food & beverage can feel like keeping plates spinning in a storm. One outdated allergen entry here, a mislabeled pack size there—and …
Personalization in luxury retail: 3 tips and practical steps
In luxury retail, personalization is essential for discerning customers, especially as premium shopping moves online. With 132 million Americans purchasing luxury products online in 2024 (projected …
Why accessibility overlays aren’t a quick fix
One of our clients recently added an accessibility plugin to their website. I was asked to evaluate whether this tool actually helps in any way. Since …
