A composable D2C platform that enables Tarkett to build direct customer relationships and scale across markets.
Live siteThe client
Tarkett is a global leader in innovative flooring solutions, with a strong heritage in B2B and a growing focus on direct-to-consumer experiences.
The challenge
To move beyond B2B and establish a direct relationship with consumers, while building a scalable, future-ready digital platform that works across multiple markets.
What we did
Vaimo led a strategic discovery and delivered a composable ecommerce solution, enabling Tarkett to launch, learn, and scale its D2C presence across Europe.
The solution
A modern, composable architecture combining best-of-breed technologies to deliver flexible, scalable, and high-performing digital experiences.
Strategic impact
Tarkett successfully transitioned from a purely B2B model to a more balanced, customer-centric approach, building a foundation for long-term digital growth.
Delivery approach
Starting with a deep discovery phase, Vaimo worked closely with Tarkett to define a clear roadmap. The first market launched within nine months, followed by a continuous cycle of iteration and improvement.
Looking ahead
With a scalable platform in place, Tarkett is well positioned to adapt to evolving customer expectations and continue expanding its D2C presence across new markets.
Built on commercetools, the platform provides the flexibility to evolve and scale across markets and customer needs.
Contentful enables Tarkett’s teams to create and manage rich, localized experiences with speed and independence.
A decoupled frontend powered by Alokai delivers fast, seamless user experiences across devices.
Integrations with Akeneo PIM, ERP systems, and Zendesk ensure smooth data flow and enhanced customer support.
A unified platform supports consistent branding while allowing for local adaptations across regions.
Direct customer relationships
Tarkett now connects directly with consumers, gaining valuable insights to inform product and experience decisions.
Consistent yet localized experiences
A unified brand presence across markets, with the flexibility to meet local needs.
Faster, more agile operations
Streamlined workflows and integrations enable quicker launches and continuous optimization.
“What sets Vaimo apart is their specialized expertise in digital commerce. They are true experts who understand all the different aspects of e-commerce, and they can help with so much more than just building a site.”
Elisabeth Jagevik
Digital and E-commerce Manager, Tarkett
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