Helly Hansen Case Study

Helly
Hansen

B2B

We launched a scalable, mobile-first global ecommerce solution that seamlessly blends content and commerce, driving significant growth in traffic, transactions, and revenue.

Live site

The client

Helly Hansen is a global outdoor and workwear brand known for high-performance apparel designed for professionals and outdoor enthusiasts alike.

The challenge

Helly Hansen needed a scalable ecommerce platform to support global growth while delivering a seamless, content-rich shopping experience across markets and devices.

What we did

Vaimo built a mobile-first, global ecommerce solution that integrates content and commerce, improving performance, flexibility, and the overall customer experience.

This is what we came up with

HH website showcase image 1
HH website showcase image 2
HH website showcase image 3
HH website showcase image 4
HH website showcase image 5
HH website showcase image 6

HH phone image with hand, white
HH phone image, rock
HH desktop image

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

Year on year increase in traffic

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

21%

22%

23%

24%

25%

26%

27%

28%

29%

30%

31%

32%

33%

34%

35%

36%

37%

38%

39%

40%

Year on year increase in transactions

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

12%

13%

14%

15%

16%

17%

18%

19%

20%

21%

22%

23%

24%

25%

26%

27%

28%

29%

30%

31%

32%

33%

34%

35%

36%

37%

38%

39%

40%

41%

42%

43%

44%

45%

Year on year increase in revenue

Strategic highlights

Building for scalable growth

When their legacy platform was discontinued, Helly Hansen set out to find a more scalable, user-friendly solution. The goal was to support both backend operations and the customer experience, while creating a seamless blend of content and commerce to guide and inspire users throughout their journey.

The foundation

Vaimo helped Helly Hansen launch a mobile-first ecommerce platform on Adobe Commerce (formerly Magento Enterprise Cloud) in 2016, integrated with Magento Order Management. At the time, it was Adobe’s largest cloud implementation, spanning 27 sites across 4 languages. The solution also included integrations with WordPress for content and Salesforce for customer service, creating a strong foundation for global growth.

Evolving the experience

In 2019, Helly Hansen moved from WordPress to Adobe Experience Manager to better scale content and deliver more flexible, personalized experiences, supported by a digital design system. Today, the platform supports 55 stores, 10 languages, and over 65,000 products per store. Helly Hansen continues to evolve the experience by further aligning content and commerce to create more seamless customer journeys.

Chris Hammond photo

"Back in 2016, we chose Vaimo as our ecommerce partner to help scale our B2C and B2B offering globally. Their expertise has been instrumental in taking us from negative growth to more than tripling our business by 2021.

Chris Hammond, Chief Digital Officer

Features implemented

  • Global eCommerce with 10 different languages

  • Adobe Experience Manager for content management

  • Adobe Commerce for eCommerce

  • Salesforce CRM Integration

  • Attraqt smart merchandising and search platform

  • Emarsys marketing platform

  • Monetate personalised experience platform

  • More robust RMA (Return Merchandise Authorisation) process

  • Multi-warehousing

  • Digital Design System – Storybook

  • Payment solutions (Adyen & Paypal)

  • Store Locator

Next case study: Elon
Back to case studies