The AI tool helping Elon increase in-store sales
Together with Elon, we developed an AI-powered sales tool that helps store staff deliver faster, more personalized service — while connecting the in-store experience with digital commerce in a seamless, measurable way.
A personal shopping experience
Personal service has always been one of Elon’s biggest strengths. To stay ahead in an increasingly digital retail world, store staff needed smarter support – right in the palm of their hand. The result is a new AI-powered tool that enables sellers to answer customer questions, give tailored product recommendations, and seamlessly connect the in-store experience with Elon’s digital ecosystem.
Three core challenges – one smart solution
1. Connecting physical stores with ecommerce
The tool allows sales staff to add products to the customer’s wishlist or shopping cart right on the shop floor. If the purchase is completed later online, it’s still linked to the correct store and salesperson for attribution and reward. With full access to the customer’s purchase history, sellers can also offer relevant recommendations for add-ons, replacements, or service issues.
2. Expert-level product support and learning
The AI engine has been trained on Elon’s entire body of documentation – from product sheets to customer support materials. This means sellers can give expert answers on anything from compatibility to troubleshooting and warranties, while also deepening their own knowledge through every customer interaction.
3. Fast quote creation and seamless ordering
Sales staff can generate and send quotes directly via their tablets – through email or SMS. Customers can choose to complete the purchase in-store or from home through ecommerce. In store, payments can be made at the register or via tap-to-pay, right on the spot.
The Solution: smarter product recommendations in real-time
At the heart of the solution is its ability to deliver personalized, relevant recommendations instantly. These are based on:
- Information shared by the customer during the sales conversation
- The customer’s purchase history
- Local store inventory and campaign data
- Profitability indicators
- Elon’s own sales strategies and preferences
This ensures recommendations that match the customer’s needs and the store’s commercial goals.
Increasing sales - with the right focus
The tool empowers sellers to act faster and more effectively. It doesn’t display profit margins directly, but it highlights prioritized products – for example, items tied to active campaigns, overstock, or key categories.
Less Stress – more time for real conversations
Instead of switching between systems, sellers get everything they need in one unified interface – allowing them to focus on the customer, not the tech.
A first-class customer experience
Customers get instant answers to their questions from someone with all of Elon’s product knowledge at their fingertips. Whether it’s help choosing between models or solving a technical issue, the answer is right there, in the moment.
Up next: a national rollout
The tool is currently being piloted in selected stores, gathering feedback from both customers and staff. A broader rollout is already being planned – and interest is growing from other departments as well. Elon’s customer service and product teams see opportunities to adapt the same AI foundation for their own use, making the solution scalable far beyond the shop floor.
Are you interested in this solution?
Contact PJ Utsi though the form below.
