Digital Trends Report 2025
Our report is a collaboration by Vaimo, and our partners Contentful, Akeneo, and Bluestone PIM.
Discover the key trends shaping retail, AI, and customer experiences for 2025
Access actionable insights from industry experts in digital commerce
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Sneak a peek at the 2025 report
Physical + digital retail
Explore hybrid shopping trends, where 93% of shoppers mix online and offline experiences
Sustainability first
Learn about the impact of Corporate Sustainability Reporting Directive (CSRD)and Digital Product Passports (DPP)
Implementing AI
How to apply AI in practical ways, such as automating PIM and ensure consistency across platforms
Customer experience
How to harmonize cross-channel experiences with AI-driven personalization
Future-ready skills
How to address challenges like siloed communication, supply chain transparency, and managing “shadow AI” adoption by employees
Outlook for 2025
Interplay of technology, sustainability, and human connection as a driver for success
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Henrik Feld-Jakobsen, Chief Strategy Officer at Vaimo
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Henrik Feld-Jakobsen is Chief Strategy Officer at Vaimo