Digital Trends Report 2025
Our report is a collaboration by Vaimo, and our partners Contentful, Akeneo, and Bluestone PIM.
- Discover the key trends shaping retail, AI, and customer experiences for 2025
- Access actionable insights from industry experts in digital commerce
- Unlock an exclusive GPT assistant that delivers instant chapter summaries
Download the Digital Trends Report 2025

Physical + digital retail
Explore hybrid shopping trends, where 93% of shoppers mix online and offline experiences
Sustainability first
Learn about the impact of Corporate Sustainability Reporting Directive (CSRD)and Digital Product Passports (DPP)
Implementing AI
How to apply AI in practical ways, such as automating PIM and ensure consistency across platforms
Customer experience
How to harmonize cross-channel experiences with AI-driven personalization
Future-ready skills
How to address challenges like siloed communication, supply chain transparency, and managing “shadow AI” adoption by employees
Outlook for 2025
Interplay of technology, sustainability, and human connection as a driver for success
Let’s get in touch
Reach out to Henrik Feld-Jakobsen, Chief Strategy Officer, directly at [email protected].

A selection of our success stories
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Tarkett composable commerce implementation
Tarkett partners with Vaimo to pioneer their D2C ecommerce journey, to connect directly with customers while expanding across markets.
View project -
Footway Group
Discover how Footway Group scaled smarter, not harder—streamlining ecommerce stores with CRM and marketing automation. Learn how they boosted efficiency, personalization, and growth with Vaimo.
View project -
Normet
Discover how Normet, a leader in underground mining, enchanced its operations with Vaimo's quotation tool and Akeneo’s PIM solution.
View project