Online Masterclass
In our online masterclass, our data experts, Steven Volders, Global GTM Director, Customer Data, Insights & Activation, and Benjamin Achiary, Multi Solution Architect at Adobe, discussed how visual tools can turn complex data into clear, actionable insights, so you can optimize the customer experience in new ways.
Here’s what we covered in the webinar:
The importance of customer centricity and the customer journey
The key challenges to understanding the customer across all touchpoints
How journey analytics complements existing data visualization and analytics solutions
Winning strategies for effective customer journey analytics
How AI can be your co-pilot to boost journey analytics
This webinar was developed for executives, directors & managers in marketing, ecommerce, data, digital and channel development.
Break down walls
Say goodbye to messy data silos. We’ll show you how to connect the dots across all your touchpoints, so you can finally see the full customer journey in one clear picture.
Stop guessing
With journey analytics and AI on your side, you’ll stop guessing and start knowing. Learn how to use insights to your advantage.
Put customers first
It’s not just about data, it’s about people. Discover how customer-centric strategies drive better experiences, stronger loyalty, and bigger results.
Steven Volders, Global GTM Director, Customer Data, Insights & Activation
Steven has been working at the intersection of strategy, technology and marketing for nearly 20 years, with a focus on data for more than a decade. He specializes in data-driven marketing strategies and solutions. With his experienced team he has been supporting and empowering leading brands such as BNP Paribas Fortis, KBC, Ahold Delhaize, Sanofi, Telenet, Proximus, Boardriders, etc. to better understand and improve the customer journey across touchpoints.
Benjamin Achiary, Adobe Multi Solution Architect
Benjamin has over 20 years of experience in data, architecture, and digital strategy leadership. He excels at creating solutions that meet business objectives, from implementation to execution, and analysing results for continuous improvement. Benjamin’s role as a trusted advisor enables his clients to derive the maximum value from their investment. Benjamin was a lead consultant at Adobe for 15 years, specialised in analytics, personalization, and customer data platforms. More recently, his responsibilities included leading the EMEA Enterprise Architect & Digital Strategy team in implementing the Adobe Experience Platform.
Steven Volders, Global GTM Director, Customer Data, Insights & Activation at Vaimo
Reach out to Steven Volders, Global Director GTM Customer Data, Insights & Activation, directly at [email protected].
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