In our online masterclass, Kevin Clarke, Managing Director, South Africa, and Jason Costa, Digital Consultant, shared insights on the improvements and features you can expect from Google Analytics 4 (GA4).

During this webinar, we talked about:

• How Google Analytics has changed

• How it can be usedto provide you with the most accurate data

• What is important to understand when using GA4

• Our learnings on the implementation and analysis of your data

• The way forward