Helly Hansen

Born in 1877 when sea captain Helly Juell Hansen and his wife began creating waterproof gear to withstand the ruthless Norwegian weather conditions, Helly Hansen has grown into an international brand, loved by professionals all over the world.

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Areas
B2B / B2C
Features
Magento Commerce Cloud

With growth comes change

When their legacy platform was discontinued, Helly Hansen began looking for a new platform that was more user-friendly and scalable both from a backend and an end user point-of-view. The company, known for making professional grade gear for sailing, skiing and the outdoors, wanted to create the perfect blend of brand and commerce in order to guide and inspire their customers by infusing the customer journey with content and story-telling.

Helly Hansen also encompasses several other sites for B2B, footwear, and more, and they wanted to unify all of their sites with the same look and feel.

24%
Increase in traffic
48%
Increase in mobile traffic
45%
Increase in revenue
68%
Increase in transactions from mobile

Comparing KPIs 2017 to 2016 (year before re-platform and year after re-platform)

The Solution

Bigger Than Ever

Helly Hansen’s mobile-first solution launched on Magento Commerce Cloud in October 2016 with an integration with Magento Order Management. This was the first M2 Magento Order Management integration and the largest implementation at the time. The solution was also the biggest project hosted by Magento Commerce Cloud, with 27 stores in total, and with 4 languages added initially. Today, there are 35 stores on one Magento installation in 7 different languages. The online store features advanced integrations between WordPress and Magento 2.1.4 and an integration with Salesforce for customer service. An integration with Helly Hansen M3 ERP solution and Vaimo CMS for content management complete the setup.

“We needed a platform that would allow us to easily scale and enter with our B2C and B2B solution to new markets, supporting multiple languages and currencies. Magento has delivered that, and more for us. Helly Hansen chose Vaimo because it was a recommended solution partner from Magento. Vaimo’s proven track-record of Magento 2 implementations, scale in number of developers and international presence were the key reasons we decided to work with them.”

Chris Hammond

Global Digital Director

Delivered on Time

Helly Hansen uses Magento for both their B2C and B2B online sales channels. They also have a very strong business in providing personalised B2B clothing which is a key part of their growth strategy. Vaimo developed a touch-friendly web shop that brings the rich heritage of the Helly Hansen brand to consumers in a user-friendly way, on any device and channel. The Magento Order Management system ensures that each order syncs to the correct EMEA (Holland) or American (Seattle) Helly Hansen fulfilment centre.

The 5 different teams on the complex project, consisting of Vaimo, Helly Hansen, two separate design and development agencies, and Magento working on the Order Management Suite, came together to deliver the new site by October 2016, before peak shopping season.

Helly Hansen eCommerce site

Features Implemented

  • Magento Commerce Cloud
  • Magento OMS
  • Salesforce Integration
  • More robust RMA process
  • Vaimo CMS
  • WordPress integration, including cart, menu, account information
  • Klevu (semantic search integration)
  • B2B sales for workwear
  • Multi-warehousing
  • Store Locator
  • Emails
  • Payment gateway

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