Helly
Hansen

B2B

We launched a scalable, mobile-first global ecommerce solution that seamlessly blends content and commerce, driving significant growth in traffic, transactions, and revenue.

Live site

The client

Helly Hansen is a global outdoor and workwear brand known for high-performance apparel designed for professionals and outdoor enthusiasts alike.

The challenge

Helly Hansen needed a scalable ecommerce platform to support global growth while delivering a seamless, content-rich shopping experience across markets and devices.

What we did

Vaimo built a mobile-first, global ecommerce solution that integrates content and commerce, improving performance, flexibility, and the overall customer experience.

This is what we came up with

Year on year increase in traffic

Year on year increase in transactions

Year on year increase in revenue

Strategic highlights

Building for scalable growth

When their legacy platform was discontinued, Helly Hansen set out to find a more scalable, user-friendly solution. The goal was to support both backend operations and the customer experience, while creating a seamless blend of content and commerce to guide and inspire users throughout their journey.

The foundation

Vaimo helped Helly Hansen launch a mobile-first ecommerce platform on Adobe Commerce (formerly Magento Enterprise Cloud) in 2016, integrated with Magento Order Management. At the time, it was Adobe’s largest cloud implementation, spanning 27 sites across 4 languages. The solution also included integrations with WordPress for content and Salesforce for customer service, creating a strong foundation for global growth.

Evolving the experience

In 2019, Helly Hansen moved from WordPress to Adobe Experience Manager to better scale content and deliver more flexible, personalized experiences, supported by a digital design system. Today, the platform supports 55 stores, 10 languages, and over 65,000 products per store. Helly Hansen continues to evolve the experience by further aligning content and commerce to create more seamless customer journeys.

"The pre-study gave us a clear, structured way to evaluate our options and made the CMS decision feel much more confident and defensible."

Björn Nilsson
System Owner, Ecommerce & Web Shop at Elon

Features implemented

Global eCommerce with 10 different languages
Adobe Experience Manager for content management
Adobe Commerce for eCommerce
Salesforce CRM Integration
Attraqt smart merchandising and search platform
Emarsys marketing platform
Monetate personalised experience platform
More robust RMA (Return Merchandise Authorisation) process
Multi-warehousing
Digital Design System – Storybook
Payment solutions (Adyen & Paypal)
Store Locator

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