In our online masterclass, our expert, Georgia Barry, Global Head of Discovery, is joined by Erik Bergelin, Enterprise Account Manager, Adobe, talk about what a great customer experience means in the world of B2B.

B2B ecommerce is growing substantially as more and more businesses realize the value of online purchasing experiences. But despite the huge benefits of B2B ecommerce, challenges for merchants still exist. And that’s because B2B customers expect the best in customer experience.

Watch our webinar to explore:

• The five key challenges to providing a great B2BCX

• How you can personalize to align with customer’s aspirations

• Consistency: the result of careful data management across sales channels