Shaping up to new realities in the world of B2B
In our online masterclass, our experts, Henrik Feld-Jakobsen, Director of Strategy, Vaimo, and Axel G. Heyenga, Industry Strategy Director Retail and Automotive, Adobe, discussed customer engagement in the B2B world.
This webinar is part of Vaimo’s exclusive Master Class webinar series.
What we discussed in this webinar:
- Why B2B companies must think more like B2C—and even B2H (Business to Human)
- How digital-first strategies are reshaping customer, vendor, and partner interactions
- Tips for speeding up your GoToMarket approach without sacrificing quality
- Real-world insights into making every channel and moment a chance to engage and convert
Let’s get in touch
Reach out to Henrik Feld-Jakobsen, Chief Strategy Officer, directly at [email protected].

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Tarkett composable commerce implementation
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Footway Group
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