Redefining B2B Commerce for 2020 and beyond
The webinar was based on our recent B2B study and the latest research commissioned by inRiver on more than 1,300 business decision-makers across industries.
The webinar covered the following topics:
- Common drivers of lost revenue are delayed or canceled product launches
- The impact of consumerization of B2B practices
- Adaptive Merchandising, a new concept in the B2B world
- Content marketing as one of the most significant elements of B2C to impact the B2B industry