Redefining B2B Commerce for 2020 and beyond


The webinar was based on our recent B2B study and the latest research commissioned by inRiver on more than 1,300 business decision-makers across industries.

The webinar covered the following topics:

  • Common drivers of lost revenue are delayed or canceled product launches
  • The impact of consumerization of B2B practices
  • Adaptive Merchandising, a new concept in the B2B world
  • Content marketing as one of the most significant elements of B2C to impact the B2B industry



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