12 Trends of Ecommerce 2021


With shopping behaviors changing and brands using numerous channels to interact with their customers, it’s imperative to stay on top of the latest trends. Ecommerce has evolved to meet people’s changing needs every year, making it easier and more accessible for the modern-day customer to shop online. That’s why we have put together a webinar alongside our partner Adyen, where we summarize 12 ecommerce trends you should know about stepping into the new year. The new year can be busy; therefore, we have rounded up our learnings and expertise in this quick 15-minute webinar, ready to view on demand.

Actionable insights:

  • Know what’s in store for 2021 and what you should do about it.
  • Learn how to stay ahead of the challenges and changes the past year has thrown at us all.
  • Understand how ecommerce has evolved and how it could affect your business in the new year.


Meet the speakers:


Antonnia Martins

Sales Manager, Adyen

Antonnia, based in Adyen’s London office, focuses on optimizing clients’ payments to facilitate growth. Adyen is a payment technology company offering smooth, unified payment journeys with one end-to-end solution powering payments for clients such as Spotify, Burberry, and Nike. Having worked with many international clients of all sizes, Antonnia has an in-depth understanding of the payments landscape and global payment preferences enabling clients to simplify their payment setup, drive conversion and increase revenue through technology.


Stephen Hill

Senior Ecommerce Strategist, vaimo

Stephen has over 12 years of experience working in ecommerce. Starting with Coca-Cola in Australia in 2006, he’s now based in London, working for Vaimo’s Strategy and Consulting department and helping clients grow with their data-driven approach. Having spent time on both the agency and the client sides, Stephen possesses a wealth of experience with ecommerce tactics. He has worked with global clients such as Dyson, L’Oréal, Helly Hansen, Royal Mail, Casio, Agent Provocateur & the Royal Academy of Arts.



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