Lippert B2C experience case study

Lippert
B2C

Experience designSolution development

The digital mothership

Built to unify Lippert’s brands, products, and customer journeys into one seamless experience

The client

Lippert is a global manufacturer with over 50 brands, serving customers across RV, marine, automotive, and other industries through a mix of B2C, B2B, and partner channels.

The challenge

Lippert needed to transform Lippert.com into a central digital hub, consolidating fragmented sites, supporting multiple audiences and product categories, and creating a scalable foundation for future growth.

WHAT WE DID

Vaimo designed and built a modern B2C commerce experience on Adobe Commerce with a Hyvä frontend, creating a unified, high-performing platform ready to scale across brands, channels, and future integrations.

This is what we came up with.

Lippert b2c reveal image right side laptop

Bringing brands, products, and customer journeys together into one seamless experience.

Highlights

The solution

A fully replatformed Lippert.com, designed as a flexible, multi-purpose platform that combines commerce, content, and support, while aligning with Lippert’s global strategy for consolidation and scalability.

Strategic impact

Lippert.com now acts as the central digital destination for the brand, supporting consolidation, improving customer experience, and enabling faster rollout of new brands, products, and markets.

Looking ahead

With a scalable foundation in place, Lippert is well positioned to expand its ecosystem with enhanced search, content capabilities, and deeper integrations across its global platform ecosystem.

Key capabilities

Unified shopping experience

Previously fragmented brand sites and shopping flows were consolidated into a single storefront, allowing customers to browse and purchase across categories with shared cart, accounts, and wishlists.

Modular design system

A flexible, component-based design system enables fast updates, easy expansion, and consistent experiences across brands and categories.

Performance & mobile optimization

Built with Hyvä, the platform delivers fast load times and strong mobile performance, supporting both SEO and conversion.

Structured navigation improves product discovery across complex categories, with a foundation in place for future AI-driven search enhancements.

Scalable architecture

Shared infrastructure across B2C, B2B, and future platforms reduces duplication and supports integrations with systems like OMS, CMS, and product feeds.

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