A premium, standalone brand experience built to balance creative freedom with a scalable, connected digital ecosystem.
The client
Furrion is one of Lippert’s flagship brands, known for premium RV electronics and lifestyle-driven products, serving both OEM and direct-to-consumer markets.
The challenge
Furrion needed a dedicated digital experience that reflected its premium positioning, while remaining aligned with Lippert’s broader platform strategy and shared data ecosystem.
What we did
Vaimo designed and launched a new Shopify Plus experience, combining immersive brand storytelling with a scalable, well-integrated ecommerce foundation.
The solution
A standalone, high-performing brand site that delivers a rich, visual experience while maintaining alignment with Lippert’s shared systems, data models, and governance.
Strategic impact
The new Furrion.com strengthens brand identity, supports direct-to-consumer growth, and demonstrates how standalone experiences can scale within a unified ecosystem.
Looking ahead
Furrion sets the foundation for future brand launches, enabling Lippert to expand its portfolio with flexible, high-impact digital experiences.
A visually rich, content-driven design brings Furrion’s products and lifestyle positioning to life, balancing storytelling with seamless commerce.
Shopify Plus enables fast performance, easy management, and scalability, giving the brand team greater autonomy without added complexity.
Product taxonomy, metadata, and tracking are aligned with Lippert’s ecosystem, ensuring consistency and enabling future integrations.
While standalone in experience, the platform integrates with shared analytics and infrastructure, supporting visibility and long-term scalability.
Furrion serves as a model for launching other “hero brands,” balancing independence with alignment across the wider digital landscape.
