A scalable brand and site strategy designed to simplify complexity, unify experiences, and support future growth across Lippert’s global portfolio.
The client
Lippert is a global manufacturing company with 50+ brands, serving OEMs, dealers, and consumers across industries, including RV, marine, automotive, and housing.
The challenge
Rapid growth and acquisitions led to a fragmented digital ecosystem, with dozens of disconnected brand sites, unclear brand roles, and increasing technical complexity.
What we did
Vaimo led a brand strategy discovery to define a customer-first brand architecture and digital roadmap, creating a scalable model for consolidation, growth, and future acquisitions.
We built a customer-first brand architecture and a unified digital roadmap for a $3B+ global manufacturing leader.
We moved beyond simple website design to create a comprehensive digital framework. We delivered a scalable strategy that balances individual brand identities with the efficiency of a single, powerful ecosystem.
The solution
A hybrid brand and platform strategy that balances standalone brand experiences with a unified digital hub, reducing complexity while supporting flexibility and long-term scalability.
Strategic impact
Lippert now has a clear, scalable foundation for managing its brand portfolio, enabling faster decision-making, improved customer experiences, and more efficient platform management.
Looking ahead
With a structured strategy in place, Lippert is well-positioned to consolidate its ecosystem, accelerate brand launches, and scale its digital presence globally.
We evaluated 50+ brands based on customer perception, behavior, and market role, shifting from internal structures to a more intuitive, customer-first model.
A flexible model was defined: key brands retain standalone sites, while others are consolidated under Lippert.com or integrated into B2B and corporate experiences.
A phased roadmap was created to reduce the number of brand sites, streamline content, and migrate key journeys into a unified platform.
We introduced a clear framework to guide how new brands are evaluated, integrated, and scaled, ensuring consistency across future growth.
We assessed the existing platform landscape and defined a strategy to reduce technical debt, simplify workflows, and lower long-term maintenance costs.
