A multi-year transformation program unifying Lippert’s digital ecosystem across brands, channels, and customer experiences.
The client
Lippert is a global manufacturing company with 50+ brands, serving OEMs, dealers, and consumers across multiple industries through a complex, multi-channel ecosystem.
The challenge
Lippert needed to modernise and unify a fragmented digital ecosystem, balancing the needs of multiple brands, business units, and customer types while enabling scalable growth and future acquisitions.
What we did
Vaimo partnered with Lippert on a multi-year transformation program, delivering strategy, design, and implementation across commerce, content, B2B, and platform architecture.
The solution
A phased, program-led approach combining strategy and execution, creating a unified, scalable foundation across Lippert’s entire digital ecosystem.
Strategic impact
This program supports Lippert’s core goals of consolidation, scalability, and customer-centricity, reducing complexity while enabling faster growth, better experiences, and more efficient operations.
Looking ahead
With a unified foundation in place, Lippert is well-positioned to scale across brands, markets, and channels, supported by a flexible, future-ready digital ecosystem.
We defined a scalable brand architecture that helps Lippert decide when a brand needs its own site or should live under the flagship. This reduced "platform sprawl" and created a clear path for future acquisitions.
We replatformed the main Lippert.com site using Adobe Commerce and Hyvä. The result is a high-performance destination that serves as the foundation for global direct-to-consumer growth.
For Lippert’s 2,200+ B2B customers, we designed and implemented a personalized portal. This streamlines commerce and support, significantly reducing the cost-to-serve while making it easier for dealers to do business.
Using Nuxt.js and Contentful, we built a modern corporate site to drive OEM lead generation and international storytelling, giving internal teams full control over their content.
For premium "hero" brands like Furrion, we launched dedicated Shopify Plus experiences.This allows for rich visual storytelling while staying architecturally aligned with Lippert’s core tech stack.
