Enter the agentic brand: How agentic commerce transforms multi-brand experiences
In October, I attended the Retail Hive Exchange conference. While AI featured heavily, what stayed with me wasn’t the technology itself; it was the underlying tensions leaders were grappling with. Across panels and informal discussions, the same challenge kept resurfacing: how to deliver a single, consistent experience across channels for customers who expect something as …
December 31, 2025