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Expertise > Content management

Content management

At Vaimo, we recognize the pivotal role that content plays in engaging audiences, driving conversions, and fostering brand loyalty. Our content management solutions empower businesses to create, organize, and distribute content seamlessly across multiple channels, ensuring consistent messaging and maximum impact.

From intuitive content creation tools to robust workflow automation and analytics, our comprehensive suite of services enables you to streamline your content lifecycle and deliver compelling experiences to your audience. Explore how our tailored solutions can transform your content strategy and propel your business forward.

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Content management areas

Content management with Vaimo

The main goal of content management is to ensure that content is accurate, consistent, and up-to-date, while also making it easy to access and distribute to the appropriate audience.

Vaimo works with leading platforms, solutions, and tools to transform your content management from convoluted and complex to light, easy, and effortless. We apply tried and tested methodologies, robust architecture, and efficient processes to ensure you receive a solution that best fits your needs.

 

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What is content management?

Content management refers to the processes, technologies, and strategies involved in creating, organizing, storing, retrieving, and managing digital content throughout its lifecycle. It encompasses the planning, creation, editing, publishing, and archiving of content across various platforms and channels.

Our work

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    Swiss Sense

    Customer spotlight: Swiss Sense shares their experience transitioning to a headless CMS and partnering with Vaimo. Read more about their journey here.

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  • ethias mascot on an orange background

    Ethias

    Vaimo began supporting Ethias with their Adobe Analytics implementation in 2015 and has driven their growth and analytics development.

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  • Calex

    How did Calex go from scattered product information to a centralized data hub? Our case study takes you behind the scenes of our PIM project.

    View project

Content is everything

Content management enables:

  • Immersive product experiences
  • Flagship brand experiences
  • You to tell your story
  • Content that complements commerce

Because content is constantly evolving, the use cases and needs change along with it. Content today is:

  • Multi-language, multi-brand, and multi-channel
  • Personalized
  • Automated
  • Scheduled
  • Orchestrated
  • Analyzed

 

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Content management: then and now

Then: Only one channel (web)
Now: Multiple channels (web, vr, signage, email, messaging, social, pos, apps, iot, voice)

Then: English for everyone
Now: Localized content for every market

Then: Everyone got the same thing
Now: Everyone expects a unique, tailored experience

Then: Everything happened in linear flow by the same team
Now: Processes are crisscrossing, performed by multiple teams and sometimes by 3rd parties

Then: Everything looked the same forever
Now: Everything needs to change all the time

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The benefits of content management at Vaimo

Increase your visibility online with optimized content for search engine optimization (SEO) and create content that is more likely to be shared on social media.

Create content that is more engaging and relevant to your target audience and enjoy increased customer engagement.

Create content that is more likely to be shared and linked to, leading to a boost in your website traffic.

With the right content meeting your customers across channels, you will increase customer loyalty and drive sales.

Headless CMS

With headless CMS, we offer you the freedom to break free from traditional content management systems and unlock the full potential of your digital storefront. Our expert team specializes in implementing and customizing top-tier headless CMS platforms, providing you with a seamless content management experience and unparalleled control over your front-end design.

Whether you need to update product information, publish engaging blog posts, or personalize content for different customer segments, headless CMS empowers you to deliver compelling experiences while ensuring consistency across all touchpoints. Join us on this transformative journey as we redefine how you create, manage, and deliver content.

Headless CMS »

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Content localization strategy

In an interconnected world, reaching and resonating with customers from diverse corners is no longer a choice—it’s a strategic imperative. Our content localization strategy service is your passport to breaking language barriers, embracing cultural nuances, and igniting engagement on a global scale.

One size doesn’t fit all when it comes to communicating your brand’s message. Our content localization strategy service ensures you have a concrete content localization strategy and the tools and tech to seamlessly adapt your content to local markets. We ensure that your message not only speaks the language but also captures the hearts of your audience, no matter where they are.

Elevate your brand’s presence, enhance user engagement, and expand your reach by empowering your content to resonate authentically worldwide. Let’s connect cultures, amplify impact, and inspire connections that transcend borders.

Content localization strategy »

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A better experience with content management

Vaimo’s content management services are a perfect fit for you if this describes you or your future goals:

  • You are a brand that wants to deliver a flagship brand experience to your customers
  • You are selling products and want to deliver the best product experience possible
  • You are a company, venue, organization, manufacturer, or retailer
  • You have an outdated content management system that needs to be replaced or updated
  • Your organization is spread out over multiple markets and it needs to work cohesively

Ready to make content management a better experience for your team that translates to amazing customer experiences on the other side? Talk to us today.

 

Talk to our team of experts today »

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Meet our partners

Choose an experienced partner for your digital transformation

Helping businesses adopt new technologies is what we do at Vaimo. With extensive experience from hundreds of projects, we have developed the methodologies, frameworks, and accelerators that work – across technology, processes, and organizational capabilities.

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