The case for an experience layer
If you’ve spent the last few years feeling like your digital experience isn’t quite keeping pace with your ambitions, you’re not alone. Since 2020, most businesses have been in reactive mode. There hasn’t been much breathing room to step back and properly assess whether your tech stack is still fit for purpose. The result? A …
From requirements to selection: Choosing the right headless CMS
You’re ready to find the right headless CMS for your organization. Maybe you’ve already done some homework and sat through demos. Or perhaps you are still figuring out what you need. Either way, you’re facing a decision that will shape your content management for years to come. But here’s where things get interesting, and where …
Personalization at scale – Smart Commerce 2024
The yearly Smart Commerce event brought retail and ecommerce players together once again. At the event, there were discussions about common challenges, possibilities, and opportunities that can be explored to accelerate digital change. In addition, interesting talking points on how to move from traditional ecommerce models to customer-centric, data-centric, brand-centric, and experience-driven models surfaced. In …
Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is not only about increased spending but also about knowing where to invest to ensure your business’s expansion and meet the surging demand. At the event, speakers presented insights into …