Personalization at scale – Smart Commerce 2024
The yearly Smart Commerce event brought retail and ecommerce players together once again. At the event, there were discussions about common challenges, possibilities, and opportunities that can be explored to accelerate digital change. In addition, interesting talking points on how to move from traditional ecommerce models to customer-centric, data-centric, brand-centric, and experience-driven models surfaced. In …
March 14, 2024
Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is not only about increased spending but also about knowing where to invest to ensure your business’s expansion and meet the surging demand. At the event, speakers presented insights into …
November 9, 2023