PJ Utsi

Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer of 2008. He serves as Chief Creative Officer, and in that role, he wears many different hats, but what he does most of the time is support and track …

In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data needed for tailored experiences Consumers expect relevance, but their willingness to share data is shrinking Simple, behaviour-based techniques can still deliver value without heavy tech or third-party tools The …