Q&A: Highlights from our AI Assistant Masterclass

We hosted a Masterclass webinar about how to use our Vaimo AI Assistant to increase in-store sales and boost customer loyalty. PJ Utsi, Co-Founder and Chief Creative Officer, and Firuzé French, Lead CX Consultant, conducted a live demo of the in-store AI Assistant we built for Elon, the leading Nordic home electronics and appliances retailer. …

October 28, 2025
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Visual search, personalization and better service: 3 ways AI is creating smarter shopping experiences

We’ve spent years obsessing over keywords, product descriptions, and conversion funnels. But here’s the truth: your customers don’t think in keywords. They think in questions, feelings, and moments. They snap photos of things they love. They ask out loud what they need. And increasingly, they expect brands to just get it. AI’s role in ecommerce …

October 24, 2025

AI assistants in retail with PJ Utsi, Chief Creative Officer & Co-Founder at Vaimo

Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer of 2008. He serves as Chief Creative Officer, and in that role, he wears many different hats, but what he does most of the time is support and track …

September 12, 2025
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Beyond Hello < First Name >: Personalization that actually works

In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data needed for tailored experiences Consumers expect relevance, but their willingness to share data is shrinking Simple, behaviour-based techniques can still deliver value without heavy tech or third-party tools The …

June 30, 2025
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