
The Benefits of Kubernetes
There are countless options for powering ecommerce solutions. Now, we’re seeing a movement towards cloud solutions that provide an easier and more streamlined approach to hosting …

What is an Ecommerce Technology Audit?
So, you’re looking to scale and grow your ecommerce business. But how do you know if you have the proper technical foundation for doing so, or …

DevOps Framework for Ecommerce
Today, there are many ways for customers to access ecommerce sites: from laptops and mobiles to tablets and interactive displays. Devices vary in size, resolution, and …

Google Universal Analytics (UA) vs Google Analytics 4 (GA4)
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. …

Increase Your Speed to Market with Magento 2 Themes
If you’ve been following along on our blog, then you’ll have heard how Magento 2 offers everything your business needs to deliver exceptional customer experiences and …

Building your Optimisation Technology Stack
When starting out on a program to optimise conversion rates (CRO) or—more broadly—the customer experience (CXO), you will inevitability run into some challenges around the technology …

The Optimisation Myth: Running Experiments During Peaks
If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through …

The connection between AI and eCommerce
The influence of artificial intelligence (AI) and machine-learning on eCommerce operations is growing significantly. As businesses embrace the concept of customer centricity to keep up with …

7 Perks of Minimising Your Internal Systems for B2B Growth
A B2B eCommerce platform can completely transform your operations, sales and growth. This is because eCommerce replaces the tools and offline systems that many B2B businesses …

5 reasons why Magento BI is vital to business success
If you are unsure whether your business needs to invest in a Business Intelligence (BI) tool, then this is the article for you! We have compiled …