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AI agents are becoming primary actors in commerce, requiring platforms that serve both human customers and autonomous agents. This guide outlines the technical foundations CTOs need to architect for agentic channels.
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In October, I attended the Retail Hive Exchange conference. While AI featured heavily, what stayed with me wasn’t the technology itself; it was the underlying tensions leaders were grappling with.
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We’ve watched two major shifts reshape commerce in the past century. First came catalogs and telephones; suddenly you could shop without leaving home. Then the internet arrived and browsers became our window into endless digital stores.
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Traditional business models are being replaced by their more customer-centric counterparts, prompting companies to set new agendas and others to panic.
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